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There were some notable changes in Google‘s SERP experiments over the past two weeks, foremost among them being its unannounced and to date, unexplained, “Maverick Update.“ Find out what has changed in the SERPs, Google Ads, and Google tools. Also, ever dreamed of your own YouTube Masthead ad? Now you can...find out how in the digest.
The last two weeks were relatively calm in the search department, but certain things are going away and many new features were rolled out in Google Ads and Google My Business. Also, the search giant has started several new sites that are supposed to make small business owners‘ and creative makers‘ lives easier.
Summer has arrived, and the amount of big industry-related news has dwindled. Still, there are quite a few interesting topics to cover. The June 19 Core Update has finished rolling out, and experts started to evaluate its impact. Google Ads got a couple of neat new features, and more experiments in local search results have been spotted by users.
This digest covers all the big announcements Google made during two of its biggest annual events: Google I/O and Google Marketing Live 2019. We have tried to review every notable update from these events, including the new AR feature in Google Search and Images, new capabilities in Lens (Google‘s image recognition technology), new tools for App promotion, new ad units, and much more.
Sure enough, the last couple of weeks have been quite productive with fresh updates from the search engine. Learn about the introduction of CallJoy, updates to Display & Video 360, Smart Bidding signals, and productivity tools. And See how Google is showing other search engine results in its European local SERPs, prompting users to try out alternative engines for local queries.
Over the last few weeks, Google has been increasingly rolling out new updates around the AMP project. The search engine appears to be more active than ever when it comes to addressing some of the common objections to AMP that are currently propagating around the web. Learn about all of these updates and more!