Industry News

It has been a busy time for Google, with issues affecting search indexing and a number search and ad updates. Read on to see the latest news about Google, from its website indexing and Search Console to the latest in advertising and tools.

There were some notable changes in Google‘s SERP experiments over the past two weeks, foremost among them being its unannounced and to date, unexplained, “Maverick Update.“ Find out what has changed in the SERPs, Google Ads, and Google tools. Also, ever dreamed of your own YouTube Masthead ad? Now you can...find out how in the digest.

Our digest is here to help you keep track of all the new stuff that keeps happening at Google. Keep reading to learn about SERP tests and updates, changes in Google Ads, Google tool updates, more data in the GSC API, and a new video series that will be useful to all.

The last two weeks were relatively calm in the search department, but certain things are going away and many new features were rolled out in Google Ads and Google My Business. Also, the search giant has started several new sites that are supposed to make small business owners‘ and creative makers‘ lives easier.

Google announced a major core update for June 2019, changed how search results look on mobile devices, added online food ordering directly from Google Search, Maps, and the Assistant, and much more! Keep reading to see all the changes over the last past weeks.

This digest covers all the big announcements Google made during two of its biggest annual events: Google I/O and Google Marketing Live 2019. We have tried to review every notable update from these events, including the new AR feature in Google Search and Images, new capabilities in Lens (Google‘s image recognition technology), new tools for App promotion, new ad units, and much more.

Sure enough, the last couple of weeks have been quite productive with fresh updates from the search engine. Learn about the introduction of CallJoy, updates to Display & Video 360, Smart Bidding signals, and productivity tools. And See how Google is showing other search engine results in its European local SERPs, prompting users to try out alternative engines for local queries.

Over the last few weeks, Google has been increasingly rolling out new updates around the AMP project. The search engine appears to be more active than ever when it comes to addressing some of the common objections to AMP that are currently propagating around the web. Learn about all of these updates and more!

Can Newsjacking help you? Find out how we used a popular TV series to newsjack, the strategies we used, the results we got and the lessons we learned over the last couple of years. You can learn from our successes and mistakes.