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The year is coming to an end, and Google has been working on all the tweaks and changes it can make before beginning the new year afresh. We haven’t seen any dramatic updates or game-changing additions to Google over the past few weeks, but there are still changes you should be aware of, so keep reading.
There have been many vital updates from Google that have come to our attention in the last couple of weeks, including the availability of Google My Business app, the launch of a new website audit portal, and the unveiling of a major update to the PageSpeed Insights tool. Also, TrueView for Reach and Ad Sequencing are now out of beta and are available to all brands globally.
With the busy holiday season ahead, Google is working hard to keep up with the constantly evolving requirements of advertisers and the users of its search engine. While some of the updates included in our news digest may appear minor, most of them are quite important because of their potential impact on advertisers, webmasters, and users. See all the latest changes and updates.
Google has produced a steady stream of announcements and updates recently, including phasing out Google+, a possible algo update, new SERP site link format and local pack features, a new Google Ads interface, a 15-year AdSense plan, an expanded character count for Google Posts, and public testing of GA ‘s Duplex.
In the last two weeks, we have been busy looking watching the amazing updates from Google, including the launch of Dataset Search which is one of a chain of initiatives taken by the search engine giant to bring datasets more prominently into their products. Keep reading to see all the latest news and changes Google has made.