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Industry News

All the latest news SEO industry news and views, including weekly round-ups, Google updates and more.

While we were away enjoying the holiday season, some important updates from Google were getting ready to be rolled out (and most of them are live now). If you feel you may have missed some updates and are not sure what those might be, keep reading; everything you need to know is here.
Throughout the year, we’ve been reviewing all the biggest Google news to bring you the latest and most impactful information on search, ads and some other Google-related tools and projects. And now it’s time to take stock.
This digest is a reflection on our notable achievements and updates for the year. The important developments have touched all areas of digital marketing we are involved in – from SEO to Content Marketing.
The year is coming to an end, and Google has been working on all the tweaks and changes it can make before beginning the new year afresh. We haven’t seen any dramatic updates or game-changing additions to Google over the past few weeks, but there are still changes you should be aware of, so keep reading.
There have been many vital updates from Google that have come to our attention in the last couple of weeks, including the availability of Google My Business app, the launch of a new website audit portal, and the unveiling of a major update to the PageSpeed Insights tool. Also, TrueView for Reach and Ad Sequencing are now out of beta and are available to all brands globally.
Google news updates include an unconfirmed and spooky Halloween algo update, the arrival of new ad position metrics in Google Ads, the introduction of reCAPTCHA v3 with its new way to stop abusive traffic on websites, and much more. Keep reading to find out all the information you need to know.
With the busy holiday season ahead, Google is working hard to keep up with the constantly evolving requirements of advertisers and the users of its search engine. While some of the updates included in our news digest may appear minor, most of them are quite important because of their potential impact on advertisers, webmasters, and users. See all the latest changes and updates.
Google has produced a steady stream of announcements and updates recently, including phasing out Google+, a possible algo update, new SERP site link format and local pack features, a new Google Ads interface, a 15-year AdSense plan, an expanded character count for Google Posts, and public testing of GA ‘s Duplex.
When Ben Gomes, Google VP of Search, took to the stage at Google‘s future of Search event, it wasn‘t just to celebrate their 20th-anniversary but to paint a picture for the future of search and how Google will be working to “make information more accessible and useful for people everywhere.”
SEO
In the last two weeks, we have been busy looking watching the amazing updates from Google, including the launch of Dataset Search which is one of a chain of initiatives taken by the search engine giant to bring datasets more prominently into their products. Keep reading to see all the latest news and changes Google has made.

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