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International SEO

Getting started with international SEO is a big undertaking. Going global requires a lot of work. Here you’ll find comprehensive information about international SEO strategy development - keyword research, local hostings, hreflang implementation, brand localization and a lot of tips on how to choose user-generating sources in different countries.

13 Most Common Hreflang Mistakes - SEMrush Study

13 Most Common Hreflang Mistakes - SEMrush Study

Mastering Your International SEO: Tips from Experts

Mastering Your International SEO: Tips from Experts

Learn what a Hreflang Attribute is, where it goes, the problems that often arise with it, and how to troubleshoot.
Despite the numerous posts and presentations about international SEO published all around the Web, search engine optimization of multilingual and multiregional websites always implies multiple challenges and trials for any SEO expert. We try to get the perfect home page solution.
SEO
So many great new domain names on the new global top-level domains (gTLD) are still available, either to register for the first time or to buy already registered. So many times I see missed opportunities for small, medium and large companies alike. Let’s take a look at the pros and cons, the dangers of not investing and the opportunities in embracing the new gTLDs.
SEO
Your company has been growing and growing, and at some point you’ve decided to go global. You’ve defined your overall business strategy, you know which countries you are targeting and who you will be competing against in the new markets. Your next logical step would be to evaluate your SEO opportunities in your target locations and think about how your digital presence should be organized.
SEO
Back in 2009, the younger version of Matt Cutts explained:Now, in 2015, Google‘s John Mueller has come out with a slightly different statement:For search, specifically for geotargeting, the server‘s location plays a very small role, in many cases it‘s irrelevant. If you use a ccTLD or a gTLD together with Webmaster Tools, then we‘ll mainly use the geotargeting from there, regardless of where your server is located.
SEO
It is surprising how often I hear about international SEO discussed without any mention of “hreflang.” If anything, because hreflang is such a tricky subject, it should be discussed more often in conjunction with helping SEO specialists understand how to target international web audiences more accurately. Not only is it difficult to implement correctly on your geo-targeted sites, but the purpose of hreflang is also commonly misunderstood.
SEO
Georgi Todorov asked 36 experts from 21 European states to tell more about SEO market in their country.
SEO
Complete website translation guide: How to choose a multilingual CMS and structure your site, do keyword research, SEO translations and build multilingual links.
SEO
Is a .COM domain really the best choice for international targeting? Can a local TLD rank as well abroad as at home? Can a domain rank well internationally even when we don’t use ccTLDs?Read on to find out about the most frequent misconceptions concerning domain names and international SEO.Myth #1: I Need a Separate Domain for Each Market I TargetLook at the example above of IKEA’s international website. They only use subfolders for geo-targeting.
SEO
When your company is beginning to think about expanding your brand overseas, you’ll need to consider how to structure your website or websites in order to maximize your online presence overseas as well. One of the most important considerations when building new multilingual or multi-country websites is how to optimize your international website(s) for SEO.
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