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Marketers aim to spread the word about their brand to a wide audience, and they often do this by trying to make their content go viral. Just like a biological virus, a viral marketing campaign spreads from one person to another, resulting in a large number of views, substantial amount of social shares and remarkable brand awareness.
Curious about what chatbots are and how you can get on board in 2018? Read to find out the basics and how to get started!
SEMrush built the Marketing Calendar tool to help marketers solve their planning and collaboration problems and get more work done faster. In this article I’ll show you how to use this tool to plan and manage your marketing campaigns easily and efficiently and save yourself some time.
For SaaS startups, attracting venture capital funding is usually the foundation for driving explosive growth. However, for some businesses, success is the result of hard work and good marketing with no huge funding to help. Instapage and Grammarly are two businesses that have achieved success without funding. Here are some of the actionable lessons you can take from these two brands.
Creating a successful content marketing strategy in a foreign language is not always easy. You need to consider cultural differences when drafting a message to your foreign audience. In this article, I have discussed the five key steps to creating a successful content marketing strategy in a foreign language.

Best marketing techniques and insights

Going viral is every content marketer’s dream. So how do you create such kind of content? You can learn much of the strategies by studying the content that has gone viral and trying to emulate the tactics that have been used. Let’s take a look at some content strategies that have gone viral and see what you can take away from them.
Social psychology can be used to describe peoples‘ behavior and perception of everyday life. The internet can create a rift between individuals and so getting a message across online can be difficult. By deriving strategies from social psychology truths, marketers can get creative and influence buyers‘ decisions more effectively, even on a medium that‘s as impersonal as the Web.
While link building is still important, public relations (PR) is currently taking center stage in the outreach efforts that can help build brand awareness, drive relevant traffic to your site, and improve your search rankings. In last week’s #SEMrushchat, and we were joined by Gini Dietrich had a lot of great advice about how to create and utilize great PR content to improve your SEO.
Email Marketing is an easy, inexpensive tool that can provide e-commerce entrepreneurs with a number of benefits that bring weekly subscribers, relatively high open rates, surges in website traffic, and a significant return on investment.
A major factor in obtaining fast growth by implementing an irresistible viral loop, but that is a lot easier to do than it sounds. In this article I breakdown and explain a few proven types of viral loops, how to choose which one will best suit you and I provide a few examples of highly successful campaigns that have created fast and (generally) sustainable growth.