Marketing

This category contains articles and guides focused on different aspects of marketing. Find best tips and learn winning marketing strategies with our experts.

Good quality navigation is a must when it comes to designing e-commerce websites. Explore some of the best examples of e-commerce navigation to increase your sales.
We’ve built the Marketing Calendar tool to help marketers solve their planning and collaboration problems and get more work done, faster. In this article I’ll show you how to use this tool to organize your marketing campaigns easily and consistently and save yourself some time.
We doubled our newsletter signups by 700% this year. Take a look at the A/B tests we ran to help determine the best email capture method for your site. And, learn tips and strategies for improving your email marketing.
Local video marketing is one of the best ways to promote your business or service. In this blog post, you will learn how to get started and why you must include video in your marketing mix. You also see real video examples of businesses using video for marketing their products or services locally.
SEMrush reports are not only imperative for communication between your team and other stakeholders, but also for efficiently analyzing your results. Combining SEMrush data with your other marketing data in a single report instead of going from one platform to the next, enables you to see the big picture that much more easily. Thankfully, there are automated tools that can combine the data for you.

Best marketing techniques and insights

Without experimentation, it isn‘t possible for us to discover more innovative ways of capturing attention in the search results. For that reason, we decided to offer you five steps below that you can use to run experiments on your SERP listings and optimize them in ways you wouldn‘t otherwise be able to. Let‘s get started.
During last week’s #SEMrushchat, our guest Steve Hammer shined more light on how organic traffic and other metrics influence customer acquisition, business growth, and revenue. Here is a summary of his opinions and what our other chat participants had to say:
Content marketing is one of the best long-term marketing strategies for your business. Understanding the content marketing funnel for your e-commerce business is crucial to your business strategy. By the end of this article, you will know how to reach every customer within the content marketing funnel.
The most successful and popular companies today have one thing in common: their customers love them! Ratings and reviews have become the building blocks of brand reputation across industries today. In this SEMrushchat, Julie Gallaher and chat participants offered tips on how businesses can go about getting more of them, and how to respond effectively to customers’ opinions online.
Industry conferences are a great place to learn, network, and hang out with like-minded people. Nowadays there are so many conferences all over the world that people want to attend, but for some folks, the idea of attending an International conference can be a bit intimidating. How does one plan well for an International conference? Find out with these tips from the SEMrush speaking team.