This category contains articles and guides focused on different aspects of marketing. Find best tips and learn winning marketing strategies with our experts.
We are working to build machines that identify trends in mass data sources to give us a marketing edge in real time. With an estimated $5.05 billion in revenue by 2020 and the support of large industries, including advertising, retail, and healthcare, adopting AI into your strategy is in your company’s best interest. Here‘s 4 real-time marketing strategies you can use.
Instead of trying to create yet another blockbuster app, focus your attention on newer platforms that are going to be app-based, plus work on newer technologies.If you are clueless as to what new developer platforms and technologies could help your app industry stay afloat in future, here is a sneak peek and what‘s trending.
Are you dominating your industry? If you’re not a publisher — if you don’t own and distribute your own content — the answer is a resounding “no.” Shifting to a brand as publisher mindset isn’t a quick and dirty strategy; it’s a long game. An adequate runway to build your publishing practice is non-negotiable. The following steps can help you get started on your digital marketing strategy overhaul.
It is a myth that your website will convert well if you have thousands of visitors. A high traffic website does not guarantee good conversions. A user action is important for a conversion to take place like subscribing to a newsletter, downloading an E-book or a white paper, filling out a contact form, or purchasing products or services. If none of the above is happening, your website seriously needs of professional SEO Services.
Over the years, there have been incredible changes to the way business is done, with account-based marketing (ABM) having emerged as the latest trend in B2B Marketing setups in recent years. Though the concept is something new, more and more organizations are readily adopting it, for improving their sales and revenues with a target-based approach.
The websites allow a business to devise a better plan in their marketing strategies with the carefully devised aspects which can be included for the greater target reach. The proper analysis and tracking of a website help people in understanding the needs and demands of the business and devise a better marketing strategy accordingly. You can improve the sales effectiveness of a website by using some different techniques.
So what‘s the most cost-efficient and relatively time-saving way to get your site on Google‘s first page with limited resources? Link building is the answer. SEMrush recently held a webinar with link-building expert and entrepreneur Jon Quinton, the owner of Overdrive Digital. Jon shared some strategic startup hacks and personal insights on link building. The webinar itself is online, so you can easily access Jon‘s presentation on the freelance way.
For a period in December, a group of Russian criminals referred to as “Ad Fraud Komanda” (or “AFK13”) stole between $3 million and $5 million dollars daily from advertisers and publishers. The Methbot attack is only the beginning. By understanding IVT and taking steps to prevent it, you can defend yourself from the increasingly frequent cyber attacks on digital media. Here‘s a few tips.