Marketing

This category contains articles and guides focused on different aspects of marketing. Find best tips and learn winning marketing strategies with our experts.

For a period in December, a group of Russian criminals referred to as “Ad Fraud Komanda” (or “AFK13”) stole between $3 million and $5 million dollars daily from advertisers and publishers. The Methbot attack is only the beginning. By understanding IVT and taking steps to prevent it, you can defend yourself from the increasingly frequent cyber attacks on digital media. Here‘s a few tips.
SEO
Today, SEO is a mix of keyword strategy, UX, and content creation/promotion. Whoever has the basic technical SEO tactics down with a good user experience will generally win in SEO. Throw in some great content and promotion to get links, and you have a killer SEO strategy!
It is important to break down the role differences between a product manager and a product marketer starting with a description, strengths, and general overview of the role for each. From there, we can look at some circumstances that may help you to decide what would be more beneficial to your specific company
In just three years, Generation Z will make up 40 percent of consumers — and that means it’s not just about reaching Millennials anymore. We’re looking at a whole new a group of consumers being pegged as 100 percent mobile first, more resourceful, and more wired to tune out traditional advertising and marketing. So how do you engage them?
SEO
If you’re looking to leverage SEO tactics in your marketing campaign, make sure to follow the seven rules that I always preach to new website owners looking for SEO advice. While some of these may seem commonplace, they are often overlooked which can cause great harm to your search rankings (and your wallet from lack of website traffic).

Best marketing techniques and insights

In this piece, we‘ll answer the question: “How can I use consumer insights in my digital marketing?“ and share three practical tips from Asia‘s leading retailer.
Learn from the experts at Instapage how to better design your ebook landing page so you can generate more leads and nurture them to sale.
Virtual reality is said to be worth more than $60 billion within the next decade. And while VR is still in its infancy, it’s quickly becoming the next-gen tool for marketing. A lot of that potential has to do with VR’s immersive nature. Once consumers strap on that headset, they’re pretty much free of distractions, which allows a brand to focus its audience’s attention almost exclusively on its message.
One of the most exciting milestones of the data age has arrived. It’s a new European standard that will have globally reaching effects: the General Data Protection Regulation (GDPR). Adopted in April, it begins its transition now to full application in May 2018, when it will ensure a new era in consumer data privacy and control.
It‘s hard to get comments approved on high PR blogs and websites. These high PR blogs have strict approval mechanism for blog comments, and it is not easy to get visibility with substandard comments. Do visit Elegant Themes and Content Marketing Institute‘s blog comment policy. I would like providing bloggers with some tips to get your comments approved on high PR blogs and websites.