As the New Year is just around the corner, it‘s time to update and audit your digital marketing strategy for the New Year to make your business more lucrative, effective and align to your business goals. If you apply these pro tips to audit your digital marketing strategy, your new year will be off to a great start!
At Wonderful, we’ve been helping brands connect with audiences for almost a decade, blending our expertise in digital marketing and design. We put together these 5 strategies that we have found to be the key to engaging with a Gen Z audience.
In-person interviews and focus groups are still effective, but those methods are even more costly. Fortunately for marketing agencies, the same technology that rendered conventional survey methods less useful also offers a compelling solution. Digital channels, particularly mobile, improve audience reach, reduce costs, and deliver value to the market researcher with unprecedented speed and convenience.
Isn’t it trendy to talk about digital marketing trends in 2017? Certainly, it is, and SEMrush couldn’t resist but to include a roundtable on the subject matter into its Online SEMrush Meetup 2016. Our experts have shared some great insights and fresh ideas to consider!
You could really hurt your company by spending a lot of money trying to beat out a business that isn’t a good comparison to your business, so it’s important to get the first step right before making any changes to your company to better “compete.” Here is a list of 5 ways to identify your company’s true competition. Learn how to do this now and reduce your risk of failure later on in your marketing strategy!

Best marketing techniques and insights

Attribution in digital marketing is giving due credit to the sources which ultimately bring a prospect business to your website. To run an e-commerce business is no mean feat. Even if you have got an established enterprise it is necessary to be aware of where your market exists and how to attract more audience so as to keep abreast with your rivals. This guide will get you started on the right path in 2017.
At the end of 2016, we decided to look back at some of the most remarkable marketing campaigns of the past year. Indeed, 2016 saw many marketing campaigns that were experimental, innovative, inspiring and successful.
On September 13, 2016, Google announced an extension to the deadline to test, iterate and transition from standard text ads to extended text ads (or ETAs). Here is a guide I wrote with some steps and tips to make the most of extended text ads.
A Social Media Case Study by SEMrush of the advertising campaign with Instagram celebrity Gianluca Vacchi for Bank of Georgia. In just two days after the launch, their campaign went absolutely viral across the web, reaching over 2 million views in no time!
To improve your keyword research strategy in the upcoming year, check out the following recap of our SEMrush Chat. Our chat guests discussed how to master various keyword research challenges in 2017.