6 min read
Our marketing content covers a range of articles about marketing analysis, customer journeys and marketing strategies. So you can create result-orientated campaigns to be a better marketer and SEO.
What Is a Call-to-Action? CTA Meaning & Their ImportanceStrong CTAs can inspire your audience to engage with your content and services. We share a few best practices for creating your own CTAs.
Erika VaragouliJul 15, 2021
10 min read
Thinking Outside the Inbox: 5 Steps to Writing the Perfect Media PitchIn the realm of PR outreach, you can send hundreds of media pitches and see no publications, while a few targeted outreach efforts can help you get some impressive coverage. This post will uncover the key make-or-break factors that are likely to give a boost to your media outreach efforts.
Berenika TeterJun 24, 2021
How An Artisan Bakery Is Increasing SEO Through Competitor AnalysisIf you’re wondering how to do competitor analysis when it comes to SEO for bakeries or small businesses, this is one you won’t want to miss. Take a close look at how a powerful digital agency helps an artisan bakery in Fort Lauderdale capture web traffic and convert them into customers. Follow the episodes of the brand new Semrush Reality Show.
Anna KocheguraJun 22, 2021
From the perceptions of those in the digital world, user experience has long held the position of “good guy.” It is rooted in genuine concern for customers and aims to do what’s best for them. Marketing, on the other hand, has (at times) adopted the role of the villain — greedy, money-driven, and focusing on sales at all costs. Fair or not, these caricatures do exist.
Q ManningJan 07, 2016
6 min read
We all know people with authority impact marketing. If this were not so, marketers would not be standing in line for social media mentions from celebrities and experts. People and customers are, overall, much more likely to trust someone they know and respect than an unknown brand from the Internet.
Elena TerentevaOct 12, 2015
Most companies choose to begin domestically. They’re comfortable with the culture and they have a general idea of the strategies, products, and services that people in their homeland prefer. However, for most companies the goal is expansion, and entering an international market is a great way to do that.
Larry AltonOct 06, 2015
Competing with superstores and chain businesses has long been the bane of a small business owner’s existence. But with the rise of the “buy local” movement, these business owners are finding that customers are more and more interested in reinvesting in their community. In order to tap into this growing segment of the population, you can use these five marketing techniques to attract more local customers.
Megan TotkaSep 16, 2015
5 min read
For half a year, we have run a “Tip-of-the-Day” rubric on social media. We’ve taken the very best from our blog posts, webinars, Twitter chats, etc. and selected the best quotes for a variety of marketing issues. We’ve chosen ones that are smart, sharp, surprising, controversial and, most importantly, very useful. Today we released 100 Tip-of-the-Day pictures (see SlideShare below).
Olga AndrienkoMar 11, 2015