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Marketing

A survey of around 500 small business owners showed that not being able to differentiate their brands from competitors was their biggest problem. If you cannot differentiate your brand from others in your realm, there is a possibility that your business will fail. See three quick ways you can start to stand out from your competitors...
We’ve compiled a comprehensive calendar of digital marketing events and conferences across the globe in 2017, covering all areas from technical SEO to e-commerce, to make it easier for you to find out about events that fit your needs the most.
If you have been using email marketing for your business, you must constantly be involved in creating emails, tracking their performance, and finding out ways to improve email engagement. This article breaks down what you need to know and do to have a successful email campaign in 2018.
Entrepreneurship has a lot of moving parts, and while some find it fulfilling, it isn’t the right choice for everyone. In last week’s #SEMrushchat, John Doherty joined us to discuss the advantages and disadvantages of self-employment. Find out what our chat guest and participants had to say about the strategies for success, upsides, and risks of being self-employed.
In case you weren’t aware, video content is surging at the moment. 45% of people watch over an hour of Facebook or YouTube videos every week. While brands should certainly create in-house videos to communicate with their audiences, often the best publicity comes from user-generated video content such as product reviews. See strategies that will work for your company.

Best marketing techniques and insights

When it comes to our marketing strategies, we all could stand to improve in one aspect or another, which is why we decided to make our last #SEMrushchat of 2017 all about what we could do to improve in 2018. Not sure where you should start? Read on to see some suggestions from our chat participants so you can ramp up your digital marketing efforts this year:
Personal branding can make or break you in a world filled with self-proclaimed “gurus“ and “influencers.“ It can help you to stand out in your niche, but how exactly do you build your personal brand? Where do you start, and how do you keep the momentum going without falling into any of the common traps that can hold us back?
Cart abandonment is one of the most serious problems faced by e-commerce businesses. Featuring a product page with killer sales copy, compelling images, and a powerful CTA will improve your chances of getting a visitor to convert - but it won’t guarantee it. Find out what you can do to bring your customers back!
Starting out as a blogger, I already had the ambition to grow into a master blogger who’d know everything about blogging and teach people how to do it right. Out of the list of titles that I had created for the things I wanted to write about, I thought it was high time I wrote about what makes a great blog post title.
Holiday season being one of the busiest time for marketers, here are insights from industry experts on how to move forward with Holiday Email Marketing Strategies and what value addition can you do to boost your ROI. A must read if you are looking for a head start.