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Across our marketing articles you'll find a range of guides, strategy tips and analysis from some of the biggest names in SEO to build your knowledge and create winning campaigns.

How often did you face the problem of measuring the actual benefit that you marketing efforts have brought to your company? And how often did you have difficulties when explaining to your executives why they should invest in a certain marketing channel? Let’s find out which are the best metrics to track, which toolkit is ideal for measuring ROI and how you can justify the benefits of your strategy to you CEO together with our special guest HubSpot and Twitter chat participants.
WordPress is the most popular content management system of the world, powering millions of websites and blogs, so we decided to dedicate our last Twitter Chat to WordPress. Why choose WordPress over other content management systems? What are the most common mistakes that WordPress users make? What are the most popular plugins and how to use them in the right way.
Direct in his intentions, Thor's communication is hardly ever misconstrued in the many Marvel movies and comic books that feature him (or her, as the case may be). Thor's lightning-fast responses aren't the only qualities fans could learn from, however, especially those of us involved in digital marketing.Some of Thor's habits have actually taught me to be a better digital marketer.
As marketers, there’s a balance we all must find between having a robust inbound marketing strategy and spreading ourselves too thin. As such, it’s imperative that we focus our efforts wisely. You may have heard of Quora, but perhaps you wrote it off as just another platform you’d have to manage in exchange for little return.Well, I encourage you to reconsider.
There’s been a lot of talk about how traditional public relations can help boost your SEO. Moz has been conducting an extensive series on public relations articles for SEOs, and our friend Jen Groover speaks at length about the huge importance of why social media professionals must learn traditional public relations. With this in mind, I’ve have here some tools to help folks from the PR world help serve their clients from the biggest guy on the online block – Google!

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Explore our marketing articles further with insight from industry experts across a range of subjects.

Ah, Mobilegeddon, the heralder of man—or so the internet warned us. Mobilegeddon landed in April with more of a whimper than a bang. The irrevocable changes weren’t quite to be. To quote the great 10 Things I Hate About You: “I know you can be overwhelmed, and you can be underwhelmed, but can you ever just be whelmed?”Mobilegeddon whelmed us, by all accounts, and while mobile rankings were rejigged, most sites carried on as normal.
You can read it everywhere: If you want to attract users to your product, you need to publish really useful content. But that’s just half of the story.You see:You could spend months churning one blog post after another and get nowhere or publish a handful of content pieces and have users swarm to your app.That’s because the secret to successful SaaS content marketing lies in a combination of two things: WHAT content you produce and, WHERE you publish it.
It's now more important than ever to have a mobile-friendly website, but which approach should you choose? In the past, Google has heavily favored the responsive approach, but the April 21 mobile-friendly update made it clear that a separate mobile website (also known as an mdot site) is also acceptable.There are several factors to weigh up in making your decision.
Google’s ‘GoogleBot’ crawler visits sites large and small across the globe daily and these site’s pages are read and scrutinized before being added into Google’s index. Some pages don’t get included for specific reasons such as a ‘noindex’ tag in the meta of the page or a canonical link pointing to a different page is found instead. Sometimes the page just isn’t that good and Google doesn’t include it or the page/domain is blacklisted.
You have a great idea for a business. You are smart, you are motivated and you are driven. But you’re only missing one thing: the money. So what do you do? Well, many fledgling businesses are now turning to crowdfunding to fill in the financial gaps.Crowdfunding or setting up a “Kickstarter” campaign has quickly become one of the top new ways budding entrepreneurs go about starting their own company.

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