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Marketing

This category contains articles and guides focused on different aspects of marketing. Find best tips and learn winning marketing strategies with our experts.

At a time when content should form a major part of your marketing strategy, it probably seems tempting to hit up websites like ODesk, Freelancer.com, or Outsource to find someone to write your content for you. Although this offers a cheap and time-efficient way out, nothing beats someone with experience, passion, or a willingness to learn your brand inside and out.
Here we are almost 20 years after Bill Gates published his famous essay, Content Is King, and he’s still right.
SEO is a critical component of any online marketing program. In fact, generally between 30% and 60% of website traffic comes from a search engine. Think about that! That is a big percentage of the online marketing portfolio. In addition, SEO spills over into so many other areas; general IT planning, SEM, CRO, you name it. But when it comes down to it, some people have a hard time recommending an SEO company. In this post, I cover why and I think you will be interested in the reasons.
Collaborative marketing is the best marketing.Collaboration within marketing is important because many different marketing activities complement one another. If you’re using multiple online marketing methods—SEO, content marketing, email marketing, PPC, affiliate—and not collaborating across all channels, there’s a very real chance you’re missing valuable opportunities.Let’s use links as an example to show how important collaboration is within digital marketing.
The digital world. The Internet of Things. The fact we’re "always connected."In many ways, without sounding over-dramatic, it’s a fantastic time to be alive. Being able to speak (almost) face-to-face with someone at the other end of the world or track your health even when sleeping? Yes, please!And I genuinely do love it. For me, there’s something fascinating about integrating digital into my everyday life, from my role as an SEO Specialist to a husband, dad and friend.

Best marketing techniques and insights

These days, you would be incredibly hard pressed to find any person whose life has not been touched at all by the effects of social media. Facebook, Twitter, Instagram and many others all have worked their way into the collective psyche of our culture to the point that many younger people couldn’t even imagine a life in which their best friend’s life story was not a click or a finger swipe away.
Amel will join SEMrush on March 4 for a free webinar,"How to Increase Your Website Revenue Using a Data-Driven SEO Campaign." Learn more about the webinar after the jump!“Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.” - H.
As a young marketer navigating the digital landscape, I love frameworks. Not only do they help me plan and prioritize, but they help me visualize how everything I’m working on fits together.No, I won’t be talking about (and I’m looking at you, classically trained marketers) the 4Ps, Porter’s 5 forces, or SWOT analyses. Sure, those frameworks have their place, but they don’t provide much direction for startups looking to focus their energy on growth. Plus, they’re getting pretty old.
This article is designed to give marketers the correct perspective and provide practical instruction on how to run tests on search ads, display ads, remarketing, content marketing and customer retention marketing.Ready? Let's go!
This month I’ve been booking a lot of outdoor advertising for a client using Blueline Media’s huge inventory, which was a marketing area totally new to me. I was surprised how many businesses pay for offline ads without using any form of tracking, so I decided to write this post.The challenge of tracking offline marketing campaigns and the impact on digital results is one that continues to grow.

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