Marketing

SEO
At the beginning of June, Google announced a new Panda update on the horizon, and recently, Google engineer Gary Illyes confirmed that we could see something in the next month or so. It’s only anticipated to be a data refresh, but still, anyone who’s ever taken a hit in the rankings after an update is probably sweating this one.The reality is, Google updates are only going to become more frequent as the search engine continues its infinite mission of providing high-quality, relevant results.
Whenever you run an SEO campaign, your success depends on the quality of your keyword research. Some still remember the time when simple keyword stuffing was enough to push your page to the top of SERPs. Search engines have changed their attitude towards words and content, but in what way? Does it still matter what keywords you use? What should marketers do to increase keyword effectiveness.
SEO
Even if you feel like an SEO expert and you're able solve SEO-related problems with no trouble, some questions can still trip you up. How should you implement your SEO strategy if your business constantly changes its location? How do you create a perfect list of semantically related keywords? Are .edu and .gov. links really worth getting.
Last week, the SEMrush Blog examined social media time organization, lead generation, Google Analytics, opt-in forms and content writing topics including headlines, content construction and guest blogging pitches.Did you miss any of this content? Read on!
It's likely you already know about virtual reality (VR) and how it's used in gaming, but what about this incorporation of this technology into everyday lives and businesses? Bernardo DaCosta is CMO of Greenfish Labs, an innovative company dedicated to virtual reality (VR) solutions. Greenfish Labs helps a variety of organizations engage with their customers and find new prospects. I asked Bernardo about how businesses use VR and future applications for this technology.

Best marketing techniques and insights

SEO
Content may be king, but with HTTPS migrations, the prevalence of mobile, the increasing importance of site speed, and countless other recent developments, the world of technical SEO has been seeing more than its fair share of shakeups recently. And while marketers are being pressured more than ever to report on ROI and use data to build their case when pitching improvements, their Google Analytics accounts are not being maintained well enough to accomplish this.
How do I get my first 1,000 subscribers?What converts casual visitors into subscribers?What do I write on my opt-in form that’s guaranteed to convert?These are three questions in the forefront of every digital marketer's mind.The money, after all, is in the list. And if you’re not making strides to build said list, you’re leaving precious money on the table.This is where your website opt-in form comes in.
Last week, we looked at personal and business branding and USPs, SEMrush tips and tricks, Apple events, Facebook ads and e-comm conversions.Did you miss any of this content? Read on!
SEO
 Hello dear SEMrush Blog readers! Today we are going to talk about the most common technical SEO challenges – CMS issues, backlink monitoring, mobile SEO, essential international SEO issues and a lot more. Find out the answers to most important SEO questions with our amazing guest expert Paul Shapiro, digital marketer, programmer and SEO director at Catalyst, and hundred of our participants.
Is your current search engine marketing (SEM) strategy missing out on a major component of the B2B sales funnel? If we break the funnel down into three main phases – Awareness, Evaluation and Decision – each of these phases corresponds with a distinct SEM strategy.Trouble is, most folks blaze right past a major part of the SEM strategy for the Awareness phase – category search – and head straight to branded search terms and compete terms.