Marketing

This category contains articles and guides focused on different aspects of marketing. Find best tips and learn winning marketing strategies with our experts.

Last week on the SEMrush Blog, we posted some selfies from SMX East, talked about our expanded keyword database, looked at digital marketing tools for startups and considered creative ways to say thanks on social media.Did you miss any of our best content last week? Read about these topics and more below the cut.
We all know people with authority impact marketing. If this were not so, marketers would not be standing in line for social media mentions from celebrities and experts. People and customers are, overall, much more likely to trust someone they know and respect than an unknown brand from the Internet. How can we use influence marketing to increase both traffic and conversions.
Startups are all about getting the most bang for their buck, particularly when it comes to digital marketing. It can be expensive to promote your brand and build a digital reputation, but if you do your research, you can find effective tools to facilitate the process that won’t cost you a dime. Here are just a few:1.
Last week, we looked at how to make your e-commerce store more robust, the disappearance of Amazon Product Ads, proving ROI as an SEO, and more.Did you miss any of this content? Read on!
SEO
At the beginning of June, Google announced a new Panda update on the horizon, and recently, Google engineer Gary Illyes confirmed that we could see something in the next month or so. It’s only anticipated to be a data refresh, but still, anyone who’s ever taken a hit in the rankings after an update is probably sweating this one.The reality is, Google updates are only going to become more frequent as the search engine continues its infinite mission of providing high-quality, relevant results.

Best marketing techniques and insights

Whenever you run an SEO campaign, your success depends on the quality of your keyword research. Some still remember the time when simple keyword stuffing was enough to push your page to the top of SERPs. Search engines have changed their attitude towards words and content, but in what way? Does it still matter what keywords you use? What should marketers do to increase keyword effectiveness.
SEO
Even if you feel like an SEO expert and you‘re able solve SEO-related problems with no trouble, some questions can still trip you up. How should you implement your SEO strategy if your business constantly changes its location? How do you create a perfect list of semantically related keywords? Are .edu and .gov. links really worth getting.
Last week, the SEMrush Blog examined social media time organization, lead generation, Google Analytics, opt-in forms and content writing topics including headlines, content construction and guest blogging pitches.Did you miss any of this content? Read on!
It's likely you already know about virtual reality (VR) and how it's used in gaming, but what about this incorporation of this technology into everyday lives and businesses? Bernardo DaCosta is CMO of Greenfish Labs, an innovative company dedicated to virtual reality (VR) solutions. Greenfish Labs helps a variety of organizations engage with their customers and find new prospects. I asked Bernardo about how businesses use VR and future applications for this technology.
SEO
Content may be king, but with HTTPS migrations, the prevalence of mobile, the increasing importance of site speed, and countless other recent developments, the world of technical SEO has been seeing more than its fair share of shakeups recently. And while marketers are being pressured more than ever to report on ROI and use data to build their case when pitching improvements, their Google Analytics accounts are not being maintained well enough to accomplish this.