Marketing

This category contains articles and guides focused on different aspects of marketing. Find best tips and learn winning marketing strategies with our experts.

Long gone are the days of privacy.Oh, Hillary, who would know?However, I’m sure there are plenty of people who can thank Raymond for what he did for the current email marketing industry.Anyways, the point I’m trying to make is – 196,4 billion emails are sent per day, and that’s a lot! Those of you who do email marketing for a living are in a merciless competition for your clients’ recognition (and business) because your email is not the only one that lands in their inbox. (Duh.)
Digital marketers are spoiled by the riches of robust data and analytics. Gone are the "Mad Men" days of ad creation based on a gut feeling, placed in a public setting and measured with guesswork from subsequent sales increases. Now we can measure real visitors, their actions on our website and the direct impact on our bottom line.
Last week on the SEMrush Blog, we looked at the SEMrush database upgrade, how to use the Bing iOS app, networking lessons from New York Comic Con, empowering sales teams with SEMrush and writing clear content for your website.Did you miss any of our best content last week? Read about these topics and more below the cut.
 Many native ad providers have “emerged” since native advertising became a buzzword. And it’s no wonder: native ad spend is estimated to climb to nearly $8 billion this year and keep growing to $21 billion by 2018.To make sure you’re getting the best campaign results, the strongest ROI and the most value from this growing trend, there are a few important things to consider.
Last week on the SEMrush Blog, we posted some selfies from SMX East, talked about our expanded keyword database, looked at digital marketing tools for startups and considered creative ways to say thanks on social media.Did you miss any of our best content last week? Read about these topics and more below the cut.

Best marketing techniques and insights

We all know people with authority impact marketing. If this were not so, marketers would not be standing in line for social media mentions from celebrities and experts. People and customers are, overall, much more likely to trust someone they know and respect than an unknown brand from the Internet. How can we use influence marketing to increase both traffic and conversions.
Startups are all about getting the most bang for their buck, particularly when it comes to digital marketing. It can be expensive to promote your brand and build a digital reputation, but if you do your research, you can find effective tools to facilitate the process that won’t cost you a dime. Here are just a few:1.
Last week, we looked at how to make your e-commerce store more robust, the disappearance of Amazon Product Ads, proving ROI as an SEO, and more.Did you miss any of this content? Read on!
SEO
At the beginning of June, Google announced a new Panda update on the horizon, and recently, Google engineer Gary Illyes confirmed that we could see something in the next month or so. It’s only anticipated to be a data refresh, but still, anyone who’s ever taken a hit in the rankings after an update is probably sweating this one.The reality is, Google updates are only going to become more frequent as the search engine continues its infinite mission of providing high-quality, relevant results.
Whenever you run an SEO campaign, your success depends on the quality of your keyword research. Some still remember the time when simple keyword stuffing was enough to push your page to the top of SERPs. Search engines have changed their attitude towards words and content, but in what way? Does it still matter what keywords you use? What should marketers do to increase keyword effectiveness.