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Marketing

This category contains articles and guides focused on different aspects of marketing. Find best tips and learn winning marketing strategies with our experts.

How do I get my first 1,000 subscribers?What converts casual visitors into subscribers?What do I write on my opt-in form that’s guaranteed to convert?These are three questions in the forefront of every digital marketer's mind.The money, after all, is in the list. And if you’re not making strides to build said list, you’re leaving precious money on the table.This is where your website opt-in form comes in.
Last week, we looked at personal and business branding and USPs, SEMrush tips and tricks, Apple events, Facebook ads and e-comm conversions.Did you miss any of this content? Read on!
Is your current search engine marketing (SEM) strategy missing out on a major component of the B2B sales funnel? If we break the funnel down into three main phases – Awareness, Evaluation and Decision – each of these phases corresponds with a distinct SEM strategy.Trouble is, most folks blaze right past a major part of the SEM strategy for the Awareness phase – category search – and head straight to branded search terms and compete terms.
Marketing is a huge industry (and a great career), but it can be challenging for a smaller agency to attract clients. In practice, marketing does not lend itself well to discount pricing, and traditional advertising tactics used to market a marketing agency can be downright confusing. So how can your business stand out?For many successful marketing ventures, the answer is a unique selling proposition (USP). Something specific that makes your company stand out from the competition.
If you’re lucky enough to be involved in the world of search engine optimization, you will no doubt have a plethora of tools readily equipped in your digital arsenal; tools which you simply cannot live without (if you want to retain your job).There is heaps of information out there, tons of data and masses of analytics to decipher. If you don’t take action on this ‘big’ data (sorry, clichéd term) then you will be missing out on a chunky piece of the measurement pie.

Best marketing techniques and insights

Last week, we looked at digital marketing SlideShares, a code school that doesn't demand payment for tuition until students are employed, the new LinkedIn SSI, PPC for business and the process of developing an authentic blog persona.Did you miss any of this content? Read on!
Last week, we focused on the intersection of technology and education on the blog. Did you miss any of this innovative content?Read on for a complete list of posts from Education Week.
Online marketing changes every day, and if you are just stepping into this industry, it will be overwhelming and exhausting when you attempt to learn all the tricks, tools and techniques you need to ensure your clients are satisfied with your work. To keep up, you need a strong foundation of what are the hottest trends, the best ways to create compelling content and how to analyze what is working and what isn’t working.
SEO
Tired of seeing your website traffic bounce before giving you a chance? When you know what your visitors want, and you give it to them, it's a lot easier to convince them to stick around.And, as you'll see in just a second, if you follow this seven step model, you'll not only understand what your visitors want but also the best way to give it to them.Just one thing before we start. If you're planning on trying to adapt this process to the Google Keyword Planner Tool – don't.
The most inspiring, forward-thinking educators and marketers may have different goals, but I see a future in which their methods converge. Education is evolving right alongside our ideas of how to deliver what people want in the ways they need. And, just as educators learn how to teach their students, marketers can use the same techniques to reach their audiences.Two thought-leaders in education right now are Salman Kahn and Sir Ken Robinson.

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