Marketing

This category contains articles and guides focused on different aspects of marketing. Find best tips and learn winning marketing strategies with our experts.

The most inspiring, forward-thinking educators and marketers may have different goals, but I see a future in which their methods converge. Education is evolving right alongside our ideas of how to deliver what people want in the ways they need. And, just as educators learn how to teach their students, marketers can use the same techniques to reach their audiences.Two thought-leaders in education right now are Salman Kahn and Sir Ken Robinson.
 This week, we‘ll focus on the intersection of education and technology, exploring: Digital marketing in higher education Free resources and continuing education for digital marketers Organizational apps for academic communities What businesses and universities can learn from each other about marketing Trends in marketing and education
SEO
Most of what I know about online marketing has been gleaned from 20 odd years’ experience in marketing for business in the UK to customers primarily in the UK. While I have quite a few multilingual international projects in my portfolio, there are better sources of information on international SEO than me.So, this post (and the subsequent webinar) will focus on how UK organizations can do their best work – although much of the ideas are transferable to other territories.
SEO
Often, sales, marketing, and customer service departments want to take an active role in contributing SEO content to the company website, whether it's information about updates, blog posts about the industry or detailed educational content to help your teams and customers. How can you empower team members to write effective SEO copy?Here’s an inside look at how we manage SEO copy (particularly for our blog) at the SEMrush U.S. office, located just outside of Philadelphia, PA.
“Catch a man a fish, feed him for a day. Teach a man to fish, feed him for a lifetime.” Drops mic.There’s nothing like feeling empowered, is there? What if I told you if you read this post in its entirety, you will learn something that will be instrumental in constructing every marketing campaign you help create? Please allow me to pick back up the mic and step on my soapbox. Because you’re a mere 1,000+ words and a few images away from being empowered.

Best marketing techniques and insights

SEO
I’ve been a marketer for over a decade. In that time, I’ve talked to hundreds of prospects and now clients, and I’ve come to a conclusion that everyone suffers pretty much the same marketing problems with slightly different symptoms.As a marketer, my goal is to help clients achieve marketing success. Everyone wants to achieve marketing success. This comes in various forms and shapes: more calls, more leads, more traffic, more sales.
When I moved from Brooklyn to Queens back in 2010, I lived in an apartment across the street from “The Irish Cottage,” a neighborhood Irish Pub in Forest Hills.After a few visits, the staff knew me by name, knew my schedule and often times had my drink ready for me when I arrived. Additionally, since the bartenders knew my taste, they ALWAYS offered fantastic cocktail recommendations.I felt important. Like The Irish Cottage cared about me as a person and a patron.
Last week we featured posts about Growth hacking ROI, moneymaking quizzes, using GIFs in Twitter chats, meeting your digital friends in real life and unlocking the powers of SEMrush's Keyword Difficulty Tool.Did you miss any of this content? Read on!
Today’s affiliate marketing space is like your nerdy high school friend who went on to launch a tech startup and became really cool. At its core, affiliate marketing is the same. But over the past few years, it’s grown into a more mature version, and this year is sure to bring additional opportunities and sophistication to the space.
As a content marketing consultant, I often find myself a little flummoxed by small business owners who say they want to throw in the towel and abandon their blog: It just isn’t getting results, they say to me. It just isn’t converting.Of course, I believe them. Not every business blog is successful. When a business blog isn’t successful, though – when it fails to convert readers into paying customers – there’s always a reason for it.