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Marketing

It's now more important than ever to have a mobile-friendly website, but which approach should you choose? In the past, Google has heavily favored the responsive approach, but the April 21 mobile-friendly update made it clear that a separate mobile website (also known as an mdot site) is also acceptable.There are several factors to weigh up in making your decision.
Google’s ‘GoogleBot’ crawler visits sites large and small across the globe daily and these site’s pages are read and scrutinized before being added into Google’s index. Some pages don’t get included for specific reasons such as a ‘noindex’ tag in the meta of the page or a canonical link pointing to a different page is found instead. Sometimes the page just isn’t that good and Google doesn’t include it or the page/domain is blacklisted.
You have a great idea for a business. You are smart, you are motivated and you are driven. But you’re only missing one thing: the money. So what do you do? Well, many fledgling businesses are now turning to crowdfunding to fill in the financial gaps.Crowdfunding or setting up a “Kickstarter” campaign has quickly become one of the top new ways budding entrepreneurs go about starting their own company.
At this point the word “startup” could be the most prolific buzzword of our time, something that the hit HBO series “Silicon Valley” is capitalizing on currently. The show’s protagonists are struggling to get their compression algorithm company, Pied Piper, off the ground. Their latest roadblock was being blacklisted by Hooli and denied service from their cloud hosting partners (something, for the record, SingleHop would never do!).
For crowdfunding week, we went out in search of projects that had used that model successfully to find out how crowdfunding really works.I reached out to a friend and former colleague from my time at Electronic Arts and Mythic Entertainment who recently opened a new studio and turned to Kickstarter for funding. Derek Brinkmann is the CEO and founder of Citadel Studios, his first project is an ambitious "sandbox-style" moddable massively multiplayer online game (MMO) called Shards Online.

Best marketing techniques and insights

At a time when content should form a major part of your marketing strategy, it probably seems tempting to hit up websites like ODesk, Freelancer.com, or Outsource to find someone to write your content for you. Although this offers a cheap and time-efficient way out, nothing beats someone with experience, passion, or a willingness to learn your brand inside and out.
Here we are almost 20 years after Bill Gates published his famous essay, Content Is King, and he’s still right.
The digital marketing landscape is ever changing, and it’s important to keep up with the new trends and developments if you don’t want to get left in the dust. CRM retargeting, also known as data onboarding, is an innovative retargeting approach that helps turn window shoppers into satisfied customers.Only 2% of shoppers actually buy something on the first visit to an online store.
Every day, your website potentially attracts visitors looking for products and services like yours. So why aren't they converting?To start with, are you attracting the right kind of people to your website?I stated that your website potentially attracts website visitors who are looking for products and services like yours, and this is really important to spend a little time discussing.
“Content marketing dominates SEO… content marketers have killed SEOs… content marketing takes over the SEO jobs.“ If you come across these headlines recently, you should know that the surge actually started way back in between 2011 and 2012. However, the repercussions are still on.