19 min read
26 Successful Ecommerce Marketing Strategies to Get You StartedThese ecommerce marketing strategies will help boost sales and drive organic traffic to your online store.
Semrush TeamSep 27, 2023
Marketing
Create result-oriented campaigns with the help of our expert marketing content. From marketing basics to public relations to ecommerce, we have you covered.
10 min read
Branded Content: What It Is & How to Create ItBranded content is content that shows your company’s values in a way audiences can connect with. It’s a great way to boost brand awareness.
Kristen CantorSep 18, 2023
10 min read
How to Hire a Marketing Agency for Your Business (4 Steps)Are you struggling to focus on your business AND do all of the marketing yourself? That’s where hiring a marketing agency can truly pay off. Dive into our quick 4-step guide to get started.
Victoria LiaonenkaJan 12, 2022
8 min read
Not Just Another Digital Marketing Trends 2022 PostIt’s the end of 2021, and yes, it’s that time of the year — when you prepare for the winter holidays, drown yourself on Amazon in search of the perfect gift, and expect a deluge of “Digital Marketing Trends for 2022” posts. Well, if you think you’re opening up another “voice search is the next search” write-up, you’re in the wrong.
Andrew WardenDec 21, 2021
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15 min read
How To Increase Your Click-Through Rate With Emojis
I am going to show you how to properly use emojis to maximize your click-through rates and drive your customers to your website. But first, you need to understand why you would even need to use emojis in marketing copy in the first place. Here is how to properly use emojis to maximize your click-through rates and drive customers to your website.Garrett MehrguthJul 09, 2018
5 min read
May the 4th Be With You: How To Engage With Your Audience Through Joint Interest
You have probably heard of event-based marketing. If not, you might be interested to know that quite a few of the traditional celebrations like Father’s Day and possibly Valentine’s Day, as we know them, were once marketing campaigns. In the past and present, and well into the future, event marketing remains an effective way of grabbing the attention of big groups.Nadia NazarovaMay 04, 2018
6 min read
Tips, Tricks, and Tools for Building a Better Sales Prospecting Strategy
Sales prospecting is a rapidly changing medium but thankfully, it is not all for the worst. While keeping up with all the latest tactics and the changes in consumer behavior can be a struggle, we also now have access to so many tools that can help us generate more prospects and make more sales. Read on to find out useful tips, tricks, and tools for better sales prospecting strategies.Lilach BullockApr 26, 2018
5 min read
Five Ways To Leverage Social Psychology in Online Marketing
Social psychology can be used to describe peoples‘ behavior and perception of everyday life. The internet can create a rift between individuals and so getting a message across online can be difficult. By deriving strategies from social psychology truths, marketers can get creative and influence buyers‘ decisions more effectively, even on a medium that‘s as impersonal as the Web.Luka StanojevicFeb 15, 2018
5 min read
B2B Remarketing: Boost Your ROI in Three Easy Steps
Remarketing is the process of bringing previous visitors back to your website to finish the conversion process — otherwise known in B2B as filling out a form. Research shows remarketing converts up to 50% more traffic than search campaigns, which subsequently converts only 2% of users. Here are 3 things to consider when optimizing your B2B remarketing campaigns.Ben BrownJul 27, 2017
7 min read
Mobile Marketing Lessons From 5 Smart Food Delivery Apps
Some technological innovations have transformed our daily habits, and among them are food delivery apps. These are applications that allow you to order your favorite food from your smartphone and have it delivered straight to your doorstep within minutes.Silvio PorcellanaAug 08, 2016