Marketing

This category contains articles and guides focused on different aspects of marketing. Find best tips and learn winning marketing strategies with our experts.

WordPress is the most popular content management system of the world, powering millions of websites and blogs, so we decided to dedicate our last Twitter Chat to WordPress. Why choose WordPress over other content management systems? What are the most common mistakes that WordPress users make? What are the most popular plugins and how to use them in the right way.
Direct in his intentions, Thor's communication is hardly ever misconstrued in the many Marvel movies and comic books that feature him (or her, as the case may be). Thor's lightning-fast responses aren't the only qualities fans could learn from, however, especially those of us involved in digital marketing.Some of Thor's habits have actually taught me to be a better digital marketer.
As marketers, there’s a balance we all must find between having a robust inbound marketing strategy and spreading ourselves too thin. As such, it’s imperative that we focus our efforts wisely. You may have heard of Quora, but perhaps you wrote it off as just another platform you’d have to manage in exchange for little return.Well, I encourage you to reconsider.
There’s been a lot of talk about how traditional public relations can help boost your SEO. Moz has been conducting an extensive series on public relations articles for SEOs, and our friend Jen Groover speaks at length about the huge importance of why social media professionals must learn traditional public relations. With this in mind, I’ve have here some tools to help folks from the PR world help serve their clients from the biggest guy on the online block – Google!
Ah, Mobilegeddon, the heralder of man—or so the internet warned us. Mobilegeddon landed in April with more of a whimper than a bang. The irrevocable changes weren’t quite to be. To quote the great 10 Things I Hate About You: “I know you can be overwhelmed, and you can be underwhelmed, but can you ever just be whelmed?”Mobilegeddon whelmed us, by all accounts, and while mobile rankings were rejigged, most sites carried on as normal.

Best marketing techniques and insights

If you’ve ever searched for something online, you’ve probably clicked on an ad. In fact, I’ll bet you’ve searched for something in the past few days. Did the ads show you exactly what you’re looking for, or did you research using a different query because the search engine had it all wrong? Is it possible that your advertising is giving users the same unpleasant experience.
You can read it everywhere: If you want to attract users to your product, you need to publish really useful content. But that’s just half of the story.You see:You could spend months churning one blog post after another and get nowhere or publish a handful of content pieces and have users swarm to your app.That’s because the secret to successful SaaS content marketing lies in a combination of two things: WHAT content you produce and, WHERE you publish it.
Hello, dear SEMrush blog readers!Whatever marketing strategy we develop, during each step of it – research, content creation, promotion, analytics and networking – we utilize tools. So today, we will talk about the best tools to help digital marketers succeed. Which free tools are must-haves? Which mistakes should you avoid when dealing with different tools? How can you define a proper set of tools if your budget is limited.
SEO
I'm fed up.Maybe I'm just getting old and crochety, but I've had it up to here with people not understanding the value in web marketing. After 20 years of educating clients, followers and readers alike, you would think that people would begin to realize that web marketing is no more about search engine rankings than advertising is about getting featured on Oprah. Sure, it's a nice bonus (and boost!) to the business, but that's just a reward for a job well done, not the end-goal.
For those lucky enough to have trained professionally for a certain talent, it’s important to market yourself so you can get paid for what you do. This process involves turning your name into a brand, and then marketing that brand online to grow your audience and fan base.Your personal brand will turn into your personal image, especially if it takes off. For that reason, it’s important to plan your branding strategy carefully to ensure that you’re sending the message you desire.