Marketing

This category contains articles and guides focused on different aspects of marketing. Find best tips and learn winning marketing strategies with our experts.

Jack Kaufman is a junior at Haverford College, just outside Philadelphia. He‘s written two books (and is working on a third), runs a podcast and is completing a marketing internship at a local software company.Inbound.org recently featured the ambitious college student as a young marketing all-star in the article “22 Marketers Under 22: How They Got Started In Marketing.“ Learn more about Jack‘s entrepreneurial and marketing endeavors in this interview.
Over the course of the last decade, whenever anyone has thought of where to put up their videos, YouTube has always been the top choice. It had the most robust system, people were paid to put their content up and it ultimately became the go-to source for video.Back in 2010 when I used to run a lead generation firm, a lot of our clients who bought our leads were generated through our YouTube videos. Many other successful entrepreneurs have built six figure empires off of YouTube alone.
With SEMrush, we make it seamless for you to spy on your competitors and reveal what they may be doing through their organic or paid search efforts. However, did you know that you could take it a step further and find exactly what kinds of relationships your competitors have established? If not, now you do!When researching your competitors' backlinks, you can see who is linking to their website along with how many times they link to their website.
Are you trying to choose between WordPress.org and WordPress.com? When starting a website or blog on WordPress, you have many choices to make: theme, layout, content and where to host your site. Unfortunately, WordPress.org and WordPress.com get confused quite often, and it's not that difficult to see why, considering the names are almost exactly the same.However, each of them are rather unique.
Welcome to the SEMrush Blog's Podcast & Webinar week. This week, we'll take a look at some podcast and webinar success stories. You can also look forward to tips for starting your own podcast or webinar channel.

Best marketing techniques and insights

WordPress is the most popular content management system of the world, powering millions of websites and blogs, so we decided to dedicate our last Twitter Chat to WordPress. Why choose WordPress over other content management systems? What are the most common mistakes that WordPress users make? What are the most popular plugins and how to use them in the right way.
Direct in his intentions, Thor's communication is hardly ever misconstrued in the many Marvel movies and comic books that feature him (or her, as the case may be). Thor's lightning-fast responses aren't the only qualities fans could learn from, however, especially those of us involved in digital marketing.Some of Thor's habits have actually taught me to be a better digital marketer.
As marketers, there’s a balance we all must find between having a robust inbound marketing strategy and spreading ourselves too thin. As such, it’s imperative that we focus our efforts wisely. You may have heard of Quora, but perhaps you wrote it off as just another platform you’d have to manage in exchange for little return.Well, I encourage you to reconsider.
There’s been a lot of talk about how traditional public relations can help boost your SEO. Moz has been conducting an extensive series on public relations articles for SEOs, and our friend Jen Groover speaks at length about the huge importance of why social media professionals must learn traditional public relations. With this in mind, I’ve have here some tools to help folks from the PR world help serve their clients from the biggest guy on the online block – Google!
Ah, Mobilegeddon, the heralder of man—or so the internet warned us. Mobilegeddon landed in April with more of a whimper than a bang. The irrevocable changes weren’t quite to be. To quote the great 10 Things I Hate About You: “I know you can be overwhelmed, and you can be underwhelmed, but can you ever just be whelmed?”Mobilegeddon whelmed us, by all accounts, and while mobile rankings were rejigged, most sites carried on as normal.