Marketing

This category contains articles and guides focused on different aspects of marketing. Find best tips and learn winning marketing strategies with our experts.

For crowdfunding week, we went out in search of projects that had used that model successfully to find out how crowdfunding really works.I reached out to a friend and former colleague from my time at Electronic Arts and Mythic Entertainment who recently opened a new studio and turned to Kickstarter for funding. Derek Brinkmann is the CEO and founder of Citadel Studios, his first project is an ambitious "sandbox-style" moddable massively multiplayer online game (MMO) called Shards Online.
At a time when content should form a major part of your marketing strategy, it probably seems tempting to hit up websites like ODesk, Freelancer.com, or Outsource to find someone to write your content for you. Although this offers a cheap and time-efficient way out, nothing beats someone with experience, passion, or a willingness to learn your brand inside and out.
Here we are almost 20 years after Bill Gates published his famous essay, Content Is King, and he’s still right.
The digital marketing landscape is ever changing, and it’s important to keep up with the new trends and developments if you don’t want to get left in the dust. CRM retargeting, also known as data onboarding, is an innovative retargeting approach that helps turn window shoppers into satisfied customers.Only 2% of shoppers actually buy something on the first visit to an online store.
Every day, your website potentially attracts visitors looking for products and services like yours. So why aren't they converting?To start with, are you attracting the right kind of people to your website?I stated that your website potentially attracts website visitors who are looking for products and services like yours, and this is really important to spend a little time discussing.

Best marketing techniques and insights

“Content marketing dominates SEO… content marketers have killed SEOs… content marketing takes over the SEO jobs.“ If you come across these headlines recently, you should know that the surge actually started way back in between 2011 and 2012. However, the repercussions are still on.
When it comes to digital marketing and other online tactics, you might be doing all the right things, but if you’re doing them in isolation your brand probably won’t make it.Remember when things like design, dev, UX, SEO, paid search, CRO, content marketing, social and digital PR were separate disciplines that worked independently of each other? Today we know these tactics need to work cohesively as part of a larger strategy to be effective.
SEO is a critical component of any online marketing program. In fact, generally between 30% and 60% of website traffic comes from a search engine. Think about that! That is a big percentage of the online marketing portfolio. In addition, SEO spills over into so many other areas; general IT planning, SEM, CRO, you name it. But when it comes down to it, some people have a hard time recommending an SEO company. In this post, I cover why and I think you will be interested in the reasons.
A while back, our company hired a project manager to oversee the implementation of our clients' web marketing strategies. At the time, it seemed reasonable that a project manager with web development project management experience would be able to jump in and learn the nuances of web marketing, and then take the ball and run with it. We quickly found out that it's not quite as easy as it sounds.Running web marketing as a project is a recipe for failure.
College graduation season is upon us! Join SEMrush for New Grads Week, which features Q&As, podcasts, blog posts and surveys on how technology has changed in our personal and working lives since we left school. Join the conversation on social media with #NewGradsWeek.I recently had the opportunity to attend the Philly Women in Technology Summit with SEMrush Community Manager Kathleen Garvin and Marketing Associate Anneliese Sparks.