Marketing

This category contains articles and guides focused on different aspects of marketing. Find best tips and learn winning marketing strategies with our experts.

Ah, Mobilegeddon, the heralder of man—or so the internet warned us. Mobilegeddon landed in April with more of a whimper than a bang. The irrevocable changes weren’t quite to be. To quote the great 10 Things I Hate About You: “I know you can be overwhelmed, and you can be underwhelmed, but can you ever just be whelmed?”Mobilegeddon whelmed us, by all accounts, and while mobile rankings were rejigged, most sites carried on as normal.
If you’ve ever searched for something online, you’ve probably clicked on an ad. In fact, I’ll bet you’ve searched for something in the past few days. Did the ads show you exactly what you’re looking for, or did you research using a different query because the search engine had it all wrong? Is it possible that your advertising is giving users the same unpleasant experience.
You can read it everywhere: If you want to attract users to your product, you need to publish really useful content. But that’s just half of the story.You see:You could spend months churning one blog post after another and get nowhere or publish a handful of content pieces and have users swarm to your app.That’s because the secret to successful SaaS content marketing lies in a combination of two things: WHAT content you produce and, WHERE you publish it.
Hello, dear SEMrush blog readers!Whatever marketing strategy we develop, during each step of it – research, content creation, promotion, analytics and networking – we utilize tools. So today, we will talk about the best tools to help digital marketers succeed. Which free tools are must-haves? Which mistakes should you avoid when dealing with different tools? How can you define a proper set of tools if your budget is limited.
SEO
I'm fed up.Maybe I'm just getting old and crochety, but I've had it up to here with people not understanding the value in web marketing. After 20 years of educating clients, followers and readers alike, you would think that people would begin to realize that web marketing is no more about search engine rankings than advertising is about getting featured on Oprah. Sure, it's a nice bonus (and boost!) to the business, but that's just a reward for a job well done, not the end-goal.

Best marketing techniques and insights

For those lucky enough to have trained professionally for a certain talent, it’s important to market yourself so you can get paid for what you do. This process involves turning your name into a brand, and then marketing that brand online to grow your audience and fan base.Your personal brand will turn into your personal image, especially if it takes off. For that reason, it’s important to plan your branding strategy carefully to ensure that you’re sending the message you desire.
It's now more important than ever to have a mobile-friendly website, but which approach should you choose? In the past, Google has heavily favored the responsive approach, but the April 21 mobile-friendly update made it clear that a separate mobile website (also known as an mdot site) is also acceptable.There are several factors to weigh up in making your decision.
Google’s ‘GoogleBot’ crawler visits sites large and small across the globe daily and these site’s pages are read and scrutinized before being added into Google’s index. Some pages don’t get included for specific reasons such as a ‘noindex’ tag in the meta of the page or a canonical link pointing to a different page is found instead. Sometimes the page just isn’t that good and Google doesn’t include it or the page/domain is blacklisted.
You have a great idea for a business. You are smart, you are motivated and you are driven. But you’re only missing one thing: the money. So what do you do? Well, many fledgling businesses are now turning to crowdfunding to fill in the financial gaps.Crowdfunding or setting up a “Kickstarter” campaign has quickly become one of the top new ways budding entrepreneurs go about starting their own company.
At this point the word “startup” could be the most prolific buzzword of our time, something that the hit HBO series “Silicon Valley” is capitalizing on currently. The show’s protagonists are struggling to get their compression algorithm company, Pied Piper, off the ground. Their latest roadblock was being blacklisted by Hooli and denied service from their cloud hosting partners (something, for the record, SingleHop would never do!).