Marketing

This category contains articles and guides focused on different aspects of marketing. Find best tips and learn winning marketing strategies with our experts.

SEO is a critical component of any online marketing program. In fact, generally between 30% and 60% of website traffic comes from a search engine. Think about that! That is a big percentage of the online marketing portfolio. In addition, SEO spills over into so many other areas; general IT planning, SEM, CRO, you name it. But when it comes down to it, some people have a hard time recommending an SEO company. In this post, I cover why and I think you will be interested in the reasons.
A while back, our company hired a project manager to oversee the implementation of our clients' web marketing strategies. At the time, it seemed reasonable that a project manager with web development project management experience would be able to jump in and learn the nuances of web marketing, and then take the ball and run with it. We quickly found out that it's not quite as easy as it sounds.Running web marketing as a project is a recipe for failure.
College graduation season is upon us! Join SEMrush for New Grads Week, which features Q&As, podcasts, blog posts and surveys on how technology has changed in our personal and working lives since we left school. Join the conversation on social media with #NewGradsWeek.I recently had the opportunity to attend the Philly Women in Technology Summit with SEMrush Community Manager Kathleen Garvin and Marketing Associate Anneliese Sparks.
Entire marketing careers have been spent trying to reach the right audience at the right time and get them to convert.Television, print and outdoor advertising had too much spillage in terms of audience and were never cost-effective enough for traditional marketers. Radio was too local. PR was expensive and often unreliable. Early digital ads were a hit or miss proposition — no one really knew whether they worked or not.The last few years have seen all of that change drastically.
This is about marketing communications.And to remind you, here’s what Oxford says about the Matrix:“An environment or material in which something develops; a surrounding medium or structure.

Best marketing techniques and insights

Branding represents a business' attempt to associate their product or service with an easily relatable word or phrase. It raises the customer's awareness of the product and by extension the company. This is something we've known for ages. But how exactly does branding your content influence your customers' final decisions on buying.
Content marketing is becoming the best way to cheaply and easily generate leads. It’s no surprise: creating compelling content that works is one of the most effective ways of finding people interested in your industry. Among the different forms content you can produce, webinars are proven to be both compelling and effective.But creating a truly great webinar can be an arduous process.
It is not enough to identify and categorize visitors according to standard demographic models; in order to increase conversions, merchants must target their messages so they align with a thorough understanding of the purpose and interest behind each visit. Good segmentation and targeting creates a dialogue between merchant and visitor that provides a mutual benefit, improves the shopping experience and makes conversions happen.
Why is a company’s website so important? It’s your face to the world and usually the first channel buyers use when assessing potential service providers. Over 80% of professional services buyers check out service providers’ websites before making a purchase.Understanding the Goals of Branding vs.
In December of last year, Instagram reported that they have 300 million active users. The Pew Institute reported that 53% of people aged 18-29, which is the majority of the millennial generation, use Instagram. As a millennial myself, I am an active user both for personal and professional purposes. What I like most about it is the simplicity of design, the diverse range of filters and how easy it is to post from my phone.