As a young marketer navigating the digital landscape, I love frameworks. Not only do they help me plan and prioritize, but they help me visualize how everything I’m working on fits together.No, I won’t be talking about (and I’m looking at you, classically trained marketers) the 4Ps, Porter’s 5 forces, or SWOT analyses. Sure, those frameworks have their place, but they don’t provide much direction for startups looking to focus their energy on growth. Plus, they’re getting pretty old.
If you haven’t read Part I of this series, this entry is only going to make half sense, so I would highly recommend that you read it. In our first installment, we discussed the importance of making data driven decisions in both your Fantasy Football management and your marketing mix. We reviewed how the theories behind statistical significance will impact your advertising decisions for search, display and remarketing.
In 2014, if you used the Internet to read a blog, browse for shoes or find a recipe, chances are you were exposed to one of the biggest trends in digital marketing.B2B and B2C brands alike decided to say “yes” to popups.For years we’ve heard about the damages of popups to your business’ reputation. They’re annoying, they decrease conversions and cause potential customers to bounce from your page and likely never return.Then why are the biggest brands and publications using them.
Another eventful year comes to an end and it's time for marketers get ready with new tools and strategies to welcome in 2015.Now is the time for getting a step ahead of your competitors.Over the last decade, technology has changed at a furious pace while simultaneously; our customers grew savvier about SEO and subsequently, more demanding about their results.
This month I’ve been booking a lot of outdoor advertising for a client using Blueline Media’s huge inventory, which was a marketing area totally new to me. I was surprised how many businesses pay for offline ads without using any form of tracking, so I decided to write this post.The challenge of tracking offline marketing campaigns and the impact on digital results is one that continues to grow.
Customer Lifetime Value (CLV) is one of the most meaningful metrics for a SaaS business you can find. It can help you determine your customers’ loyalty, the potential revenues you might be able to generate from them and how far could you potentially invest in promotion to retain your customers.For SaaS businesses it’s important not only to develop tools to measure CLV but also to define strategic goals for raising it.
At SEMrush, we have always emphasized the fact that we offer a competitive intelligence tool.Recently, however, our team realized that our service could help our customers gather emotional intelligence.Though you may have heard little about emotional intelligence, you most likely rely heavily on your emotions when making everyday decisions. Do we only consider quality when looking for products or services?As human beings, we are susceptible to a wide range of emotions.
As we move more and more into digital marketing age, marketing efforts are more about the customer journey. No longer are we pushing to customers, we are pulling them in.We are doing this by using compelling offers and nurturing journeys for those that do not convert. Being where the customers are — whether it is Twitter, Facebook, organic search, paid or YouTube — the customer decides what they want, when they want it.
This post is designed to show advertisers how to leverage multivariate ad testing to discover an optimal ad schedule. Within AdWords, there is no easy way to run a test that treats “schedule” and “keyword” as measurable variables for a scaled experiment, right?That is not completely true. Advertisers need to do some manual set up but the results can be drastic.What Will You Possess if You Decide to Try This Ad Testing Approach.