As we move more and more into digital marketing age, marketing efforts are more about the customer journey. No longer are we pushing to customers, we are pulling them in.We are doing this by using compelling offers and nurturing journeys for those that do not convert. Being where the customers are — whether it is Twitter, Facebook, organic search, paid or YouTube — the customer decides what they want, when they want it.
This post is designed to show advertisers how to leverage multivariate ad testing to discover an optimal ad schedule. Within AdWords, there is no easy way to run a test that treats “schedule” and “keyword” as measurable variables for a scaled experiment, right?That is not completely true. Advertisers need to do some manual set up but the results can be drastic.What Will You Possess if You Decide to Try This Ad Testing Approach.
It’s been more than a month since Google unveiled Inbox, the email app that will either complement Gmail or replace the decade-old service, depending on whom you ask.So far, a significant portion of the chatter surrounding Inbox focuses on the novelty of the thing, the user experience it offers and how beta invitations are going for $200 a pop on eBay.But another conversation needs to take place among marketers, particularly those whose bread and butter is email marketing.
Plenty of retail and hospitality companies have discovered the power of owning multiple brands. Parent companies such as Gap Inc., which owns Banana Republic, Athleta and Old Navy benefit from a larger audience and efficiencies in buying and marketing.While consumers see these brands as separate entities, they’re often integrated behind the scenes. For example, Hudson’s Bay Company owns Hudson’s Bay, Home Outfitters, Lord & Taylor, Saks Fifth Avenue and Zellers.
When visitors land on your website, there should be one primary objective that you want them to take — to read, click, watch, whatever. What the objection is depends on the content of your site.According to Jakob Nielsen, you’ve only got 10-20 seconds to capture the majority of your visitors’ attention.
When someone says something nice about you on Twitter it gives you an instant, warm fuzzy — And that's it. At least, if you're not smart.Twitter love makes you feels good, but it's also content that can attract future customers.As the social media guy at Raven, I save social love as it comes in. Here's an example. Becky Morris, account manager at Cultivate Digital, recently tweeted this.In the span of an hour and a half, I created 28 scheduled reports in @RavenTools. So easy and intuitive.
Many of us are comfortable in the fact that we’re professionals at what we do.Social media marketing, inbound marketing, content marketing and all the innovations of the web all form part of our expertise in one of the most lucrative industries in the current age. We’re comfortable in this reality and it’s our job to get the message across and help businesses achieve more online.
I recently spoke with Brian James Kirk, co-founder of Technical.ly, a technology news network.In October, his team published a free e-book, "Beyond Recruiting: 9 creative ways companies are hiring in competitive technical fields." Looking ahead to 2015, I emailed Brian some questions about what students, job seekers and prospective career changers can expect with jobs in tech.So, what do recruiters look for when hiring for digital marketing and tech positions.
In today’s digital age, online sales are a massive and growing part of holiday spending. Over the last few years we have seen a major shift from user spending at brick and mortar stores to online sales.The PwC Group estimates that in 2014, 43% of all holiday spending will happen online and reports that 41% of shoppers say they will increase how much they purchase online this season. That provides a large opportunity for your business to capture a share with the right marketing strategy.
We have a new buzz-term — growth hacking! And it appears to be really buzzing.Seems that everyone we speak to these days is looking for a "Growth Hhacker." Like most new terms we wondered whether this might be just a new fad, but it appears not, because growth hacking is increasingly in high demand for startups. Some stand-alone info sharing sites like GrowthHacker.tv and GrowthHackers.