This category contains articles and guides focused on different aspects of marketing. Find best tips and learn winning marketing strategies with our experts.

Collaborative marketing is the best marketing.Collaboration within marketing is important because many different marketing activities complement one another. If you’re using multiple online marketing methods—SEO, content marketing, email marketing, PPC, affiliate—and not collaborating across all channels, there’s a very real chance you’re missing valuable opportunities.Let’s use links as an example to show how important collaboration is within digital marketing.
The digital world. The Internet of Things. The fact we’re "always connected."In many ways, without sounding over-dramatic, it’s a fantastic time to be alive. Being able to speak (almost) face-to-face with someone at the other end of the world or track your health even when sleeping? Yes, please!And I genuinely do love it. For me, there’s something fascinating about integrating digital into my everyday life, from my role as an SEO Specialist to a husband, dad and friend.
Lead generation combines all marketing activities – direct marketing, social media, content marketing, PR, email marketing, etc. Plus, it requires strategic planning and lots of analysis. It also seems like a lot of work.Today we'll reveal some lead generation secrets, shared by hundred of our participants and our guest experts Jaydip Parikh (@JaydipParikh), speaker, trainer, SEO consultant and Malhar Barai (@MalharBarai), speaker, blogger and co-founder of SEOTalk. Let’s start right away!
These days, you would be incredibly hard pressed to find any person whose life has not been touched at all by the effects of social media. Facebook, Twitter, Instagram and many others all have worked their way into the collective psyche of our culture to the point that many younger people couldn’t even imagine a life in which their best friend’s life story was not a click or a finger swipe away.
Professional digital marketers run into it all the time. The web development company that “does SEO.” The in-house marketing manager or small business owner who “sets up some PPC campaigns.”Now, they’ve come to us to find out what’s gone wrong.Of course, this is frequently followed by shock and awe that we would suggest their web presence requires (and deserves!) a healthy monthly investment in the range of thousands of dollars. We never hear from many of them again.

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Don will join SEMrush on March 12 for a free webinar, “5 Questions That Will Transform Your Content Marketing Overnight." Learn more about the webinar after the jump!Every day I run into awesome companies that create or use technologies to help their clients. They are amazing at web design, web development, search engine optimization, app development and social media, but fail to clearly market themselves as problem-solvers for businesses and individual users.
Amel will join SEMrush on March 4 for a free webinar,"How to Increase Your Website Revenue Using a Data-Driven SEO Campaign." Learn more about the webinar after the jump!“Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.” - H.
Guess what? We have a group of people coming into money that many of us may not even be considering yet. But guess what else? They’ve graduated college, have found or are trying to find jobs, and …  they have money to spend now and more into the future. While Baby Boomers, Gen X and Gen Y have aged, our baby boomlet of Millennials are coming into their own in the U. S. and in many other parts of the globe as well.
If you’re like me, you often find yourself in a jam where you're in need of advice in a hurry. When this happens, I often rely on crowdsourcing to solve the issue.There’s no shame with leaning on your peers for help. Whether you’re working on a business presentation and are hung-up on a slide, need a quick quote for this week's blog post or simply have a pressing question about your day-to-day work — we've all been there.
Nicole will join SEMrush on February 10 for a free webinar, "Inbound Marketing: The New SEO Lifecycle." One lucky webinar attendee will be selected to win a FREE one-hour inbound marketing consultation and strategy map with Nicole and her team (a $500 value!). Learn more about the webinar after the jump!The digital age has created a buyer’s market. Even your marketing is on-demand: consumers are in control of what they see and hear.Don’t believe me.