Marketing

Marketers today have a lot on their plates. From documenting plans, balancing stakeholder buy-in, creating and adjusting deadlines, targeting the right audience and everything in between, marketing is no easy task.Having psychic powers to predict the future of the market would definitely come in handy, but tried and true advice from successful marketers is the next best thing.
 There is more powerful marketing potential packed into Google+ than just about anywhere else on the web. Marketers who write Google+ off as just another complex and convoluted social network with limited marketing potential are misinformed.Second in size to Facebook as a social network, Google+ has one clear advantage over Facebook and many not so well-known benefits — the ability to readily leverage the world’s largest search engine, being one of them.
 I’ll never forget when I first got started in SEO in 2008. I manufactured a lead by responding to an ad on Craigslist, went and had a meeting with him, and sold him on a $1,750/month SEO contract.It was my first one ever. I thought I was going to be off to the races.Though it didn’t quite happen as fast as I would have hoped, eventually, I was up to around 10 campaigns. I had another person helping me by then, but things were getting confusing.
This Halloween, Americans will spend nearly $7.5 billion on costumes, candy and decorations, which comes to roughly $77.52 per person. Much of that money will have some connection to the digital realm, with 34 percent of shoppers this Halloween using search engines to find inspiration and one in five making a purchase online according to the National Retailer Federation.For marketers, these statistics should signal one thing: huge opportunity.
Many businesses are not taking advantage of Pinterest. Or, at least not as fully as they could. The goal of this article is to help ease you into Pinterest content marketing. I’ll help you get past the initial trial and error, and help you drive interest in your Pinterest business account!

Best marketing techniques and insights

While you might be doing an outstanding job of utilizing social platforms for “traditional” marketing messages, how well are you taking advantage of it for delivering outstanding customer service?Far too many businesses are missing the mark today — or not even aiming at all. And, in so doing, they are leaving themselves vulnerable to serious reputation management issues.
Some rely on Twitter as their main source of news; others check their overnight followers before they’ve even finished their Cornflakes in the morning. Whatever way you look at it, social media is fast encroaching into every part of our lives.Never one to miss out, Twitter has taken this trend one step further by introducing a new “Buy” button to its list of features. Currently in the testing phase, the move is apparently one to bolster its position as an e-commerce platform.
With the runaway success of the #IceBucketChallenge, many companies are scrambling to apply the principles learned from the viral sensation to their own marketing campaigns.Many marketers will tell you that they are working on viral campaigns. Some media empires are built on them (Mashable, BuzzFeed, Upworthy). But mob mentality and hysteria are as fickle as human nature. The scale of success cannot be accurately predicted.
In the past three years, we have seen the rise and rise of conversion rate optimization. Popular blogs such as Unbounce and Conversion XL explain every nuance of how testing various elements on websites and landing pages help improve CTRs, page views and conversions. Tools like Optimizely or Visual Website Optimizer have helped make A/B tests, multivariate tests and usability tests become part of a digital marketer’s everyday life.
In late June, Google‘s John Mueller announced they were removing author photos from search results which caused a lot of disappointment in the Internet Marketing world.In short, this is what happened:Having that little competitive advantage in the SERPs was fun. It gave authors additional branding benefits, let alone a higher click-through for the articles that weren‘t even ranking in the top 5. So why did Google take it away?