Marketing

In case you weren’t aware, video content is surging at the moment. 45% of people watch over an hour of Facebook or YouTube videos every week. While brands should certainly create in-house videos to communicate with their audiences, often the best publicity comes from user-generated video content such as product reviews. See strategies that will work for your company.
When it comes to our marketing strategies, we all could stand to improve in one aspect or another, which is why we decided to make our last #SEMrushchat of 2017 all about what we could do to improve in 2018. Not sure where you should start? Read on to see some suggestions from our chat participants so you can ramp up your digital marketing efforts this year:
Personal branding can make or break you in a world filled with self-proclaimed “gurus“ and “influencers.“ It can help you to stand out in your niche, but how exactly do you build your personal brand? Where do you start, and how do you keep the momentum going without falling into any of the common traps that can hold us back?
Cart abandonment is one of the most serious problems faced by e-commerce businesses. Featuring a product page with killer sales copy, compelling images, and a powerful CTA will improve your chances of getting a visitor to convert - but it won’t guarantee it. Find out what you can do to bring your customers back!
Starting out as a blogger, I already had the ambition to grow into a master blogger who’d know everything about blogging and teach people how to do it right. Out of the list of titles that I had created for the things I wanted to write about, I thought it was high time I wrote about what makes a great blog post title.

Best marketing techniques and insights

Holiday season being one of the busiest time for marketers, here are insights from industry experts on how to move forward with Holiday Email Marketing Strategies and what value addition can you do to boost your ROI. A must read if you are looking for a head start.
Many companies launch split tests hoping for the best. They disregard the rules of A/B testing and commit some major mistakes rendering their efforts useless. So, if you’ve been split testing emails but see no viable results, keep on reading. I’m going to show you the most common A/B testing mistakes sabotaging your efforts.
Going by the growing importance of Influencer marketing, it has become all the more important for businesses to roll-up-their sleeves and dig into their social media networks to scope out the top macro or micro-influencers in their respective domains. Here I have cataloged some counterintuitive hacks that are sure to help businesses draw some pre-champions on board, if not the champions, to promote their brands, and in turn their products.
Let‘s take a closer look at emoticons, memes, and GIFs and try to deduce if they are worth being a part of your social media marketing efforts as well as teach you a thing or two that will help you use these graphics without embarrassing yourself.
Do you want to spice up your advertising game and make your ads more effective? During the most recent #SEMrushchat, we collected a list of actionable techniques for crafting successful Facebook ads and ensuring you spend your advertising budget wisely.