This category contains articles and guides focused on different aspects of marketing. Find best tips and learn winning marketing strategies with our experts.
Understanding and credibility are the central pillars of Answer Engine Optimisation. They are pretty difficult to pin down, so it is very hard for brands to see where they stand (and evaluate progress). Here I address this issue with metrics for measuring how much Google understands about a brand, and the credibility it attributes to that brand.
Marketers aim to spread the word about their brand to a wide audience, and they often do this by trying to make their content go viral. Just like a biological virus, a viral marketing campaign spreads from one person to another, resulting in a large number of views, substantial amount of social shares and remarkable brand awareness.
For SaaS startups, attracting venture capital funding is usually the foundation for driving explosive growth. However, for some businesses, success is the result of hard work and good marketing with no huge funding to help. Instapage and Grammarly are two businesses that have achieved success without funding. Here are some of the actionable lessons you can take from these two brands.
Creating a successful content marketing strategy in a foreign language is not always easy. You need to consider cultural differences when drafting a message to your foreign audience. In this article, I have discussed the five key steps to creating a successful content marketing strategy in a foreign language.
Going viral is every content marketer’s dream. So how do you create such kind of content? You can learn much of the strategies by studying the content that has gone viral and trying to emulate the tactics that have been used. Let’s take a look at some content strategies that have gone viral and see what you can take away from them.
Social psychology can be used to describe peoples‘ behavior and perception of everyday life. The internet can create a rift between individuals and so getting a message across online can be difficult. By deriving strategies from social psychology truths, marketers can get creative and influence buyers‘ decisions more effectively, even on a medium that‘s as impersonal as the Web.
While link building is still important, public relations (PR) is currently taking center stage in the outreach efforts that can help build brand awareness, drive relevant traffic to your site, and improve your search rankings. In last week’s #SEMrushchat, and we were joined by Gini Dietrich had a lot of great advice about how to create and utilize great PR content to improve your SEO.