Many companies launch split tests hoping for the best. They disregard the rules of A/B testing and commit some major mistakes rendering their efforts useless. So, if you’ve been split testing emails but see no viable results, keep on reading. I’m going to show you the most common A/B testing mistakes sabotaging your efforts.
Going by the growing importance of Influencer marketing, it has become all the more important for businesses to roll-up-their sleeves and dig into their social media networks to scope out the top macro or micro-influencers in their respective domains. Here I have cataloged some counterintuitive hacks that are sure to help businesses draw some pre-champions on board, if not the champions, to promote their brands, and in turn their products.
As marketers try to always improve their KPIs they are grossly overlooking what is fact and what is blind luck. Sadly these false statistics get in the way of finding out the real truth about how our efforts are the cause of performance goals. Find out how to separate facts from misleading correlations. We have all subconsciously manipulated numbers to show improvement.