Marketing

Many companies launch split tests hoping for the best. They disregard the rules of A/B testing and commit some major mistakes rendering their efforts useless. So, if you’ve been split testing emails but see no viable results, keep on reading. I’m going to show you the most common A/B testing mistakes sabotaging your efforts.
Going by the growing importance of Influencer marketing, it has become all the more important for businesses to roll-up-their sleeves and dig into their social media networks to scope out the top macro or micro-influencers in their respective domains. Here I have cataloged some counterintuitive hacks that are sure to help businesses draw some pre-champions on board, if not the champions, to promote their brands, and in turn their products.
Let‘s take a closer look at emoticons, memes, and GIFs and try to deduce if they are worth being a part of your social media marketing efforts as well as teach you a thing or two that will help you use these graphics without embarrassing yourself.
Do you want to spice up your advertising game and make your ads more effective? During the most recent #SEMrushchat, we collected a list of actionable techniques for crafting successful Facebook ads and ensuring you spend your advertising budget wisely.
In anticipation of all Hallow‘s Eve, we decided to talk about the type of nightmares that all business‘s have — from empty sales funnels, to no brand loyalty, and other spooky things

Best marketing techniques and insights

As marketers try to always improve their KPIs they are grossly overlooking what is fact and what is blind luck. Sadly these false statistics get in the way of finding out the real truth about how our efforts are the cause of performance goals. Find out how to separate facts from misleading correlations. We have all subconsciously manipulated numbers to show improvement.
If you want to start working with influencers, you have to gain a better understanding of the current trends and the future predictions in influencer marketing. This knowledge is crucial as it helps you understand what you need to do and what you need to prepare for to succeed.
Georgi Todorov interviewed top experts to share their expertise on how to do Influencer Marketing with $1000 or less. Learn how Sam Hurley, Shane Barker, John Rampton, Lilach Bullock, Tim Soulo, Sujan Patel and more would spend $1000 for Influencer Marketing.
Despite their great potential for engagement, 52% of mobile app users find push notifications annoying rather than helpful. Learn how to create effective notifications and reach your target audience.
Learn about the typography evolution, how a specific font conveys a particular emotion and how to select the best font for email.