As marketers try to always improve their KPIs they are grossly overlooking what is fact and what is blind luck. Sadly these false statistics get in the way of finding out the real truth about how our efforts are the cause of performance goals. Find out how to separate facts from misleading correlations. We have all subconsciously manipulated numbers to show improvement.
Remarketing is the process of bringing previous visitors back to your website to finish the conversion process – otherwise known in B2B as filling out a form. Research shows remarketing converts up to 50% more traffic than search campaigns, which subsequently converts only 2% of users. Here are 3 things to consider when optimizing your B2B remarketing campaigns.