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Marketing

Across our marketing articles you'll find a range of guides, strategy tips and analysis from some of the biggest names in SEO to build your knowledge and create winning campaigns.

There are multiple reasons why omnichannel retailing is the future of e-commerce. Not only is it based on the idea that customers should be able to access brands no matter where they are, but that the experience must be pleasurable and enjoyable. Find out what you can do to improve the omnichannel experience for your customers in this article.
With the advent of AR, brands will have to work more towards managing local search optimization and image search optimization, to ensure better visibility and business outcomes. Collaboration with apps providing local AR experiences will be another essential for better consumer reach. AR will help brands to level-up their web and social media campaigns through alluring and immersive campaigns.
So, you have launched a website for your small business but you are not getting any leads and you can‘t figure out why. Check out some of the common reasons why your website could be struggling to convert visitors, and see some fixes for each potential problem.
Affiliate marketing is a competitive space, that takes time, effort and of course dedication to get right. If you want to get into affiliate marketing, you need to avoid a few rookie mistakes and have a firm grasp of the fundamentals before plunging in.Harsh Agarwal talks to the community on what works with affiliate marketing, what doesn‘t and what you need to keep in mind to be successful.
Google just released a security update and removed a record number of malicious apps Fraudulent apps (700,000) from their Play store. Moreover, Google banned 100,000+ developer accounts, who had attempted to create multiple accounts and add yet more malicious apps. Find out what you need to do to avoid getting your app removed from the Play Store.

Best Marketing Articles & Insights

Explore our marketing articles further with insight from industry experts across a range of subjects.

Understanding and credibility are the central pillars of Answer Engine Optimisation. They are pretty difficult to pin down, so it is very hard for brands to see where they stand (and evaluate progress). Here I address this issue with metrics for measuring how much Google understands about a brand, and the credibility it attributes to that brand.
Marketers aim to spread the word about their brand to a wide audience, and they often do this by trying to make their content go viral. Just like a biological virus, a viral marketing campaign spreads from one person to another, resulting in a large number of views, substantial amount of social shares and remarkable brand awareness.
Curious about what chatbots are and how you can get on board in 2018? Read to find out the basics and how to get started!
For SaaS startups, attracting venture capital funding is usually the foundation for driving explosive growth. However, for some businesses, success is the result of hard work and good marketing with no huge funding to help. Instapage and Grammarly are two businesses that have achieved success without funding. Here are some of the actionable lessons you can take from these two brands.
Creating a successful content marketing strategy in a foreign language is not always easy. You need to consider cultural differences when drafting a message to your foreign audience. In this article, I have discussed the five key steps to creating a successful content marketing strategy in a foreign language.

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