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Marketing

Across our marketing articles you'll find a range of guides, strategy tips and analysis from some of the biggest names in SEO to build your knowledge and create winning campaigns.

Going viral is every content marketer’s dream. So how do you create such kind of content? You can learn much of the strategies by studying the content that has gone viral and trying to emulate the tactics that have been used. Let’s take a look at some content strategies that have gone viral and see what you can take away from them.
Social psychology can be used to describe peoples‘ behavior and perception of everyday life. The internet can create a rift between individuals and so getting a message across online can be difficult. By deriving strategies from social psychology truths, marketers can get creative and influence buyers‘ decisions more effectively, even on a medium that‘s as impersonal as the Web.
SEO
While link building is still important, public relations (PR) is currently taking center stage in the outreach efforts that can help build brand awareness, drive relevant traffic to your site, and improve your search rankings. In last week’s #SEMrushchat, and we were joined by Gini Dietrich had a lot of great advice about how to create and utilize great PR content to improve your SEO.
Email Marketing is an easy, inexpensive tool that can provide e-commerce entrepreneurs with a number of benefits that bring weekly subscribers, relatively high open rates, surges in website traffic, and a significant return on investment.
A major factor in obtaining fast growth by implementing an irresistible viral loop, but that is a lot easier to do than it sounds. In this article I breakdown and explain a few proven types of viral loops, how to choose which one will best suit you and I provide a few examples of highly successful campaigns that have created fast and (generally) sustainable growth.

Best Marketing Articles & Insights

Explore our marketing articles further with insight from industry experts across a range of subjects.

Brand ambassador programs are designed to harness that power and incentivize influential individuals to promote your brand for you, and last week’s #SEMrushchat dove deep into what these programs are and how to build them. Digital marketer and brand ambassador specialist, Mack Collier joined us to share his knowledge on the subject.
If you run a business that uses booking software, your revenue depends on how well that software functions. Some software has inherent flaws that complicate the booking process and can lead to abandoned carts and lost bookings.If you see abandoned carts and incomplete registrations, read this article to find out what might be might be undermining your sales.
A survey of around 500 small business owners showed that not being able to differentiate their brands from competitors was their biggest problem. If you cannot differentiate your brand from others in your realm, there is a possibility that your business will fail. See three quick ways you can start to stand out from your competitors...
If you have been using email marketing for your business, you must constantly be involved in creating emails, tracking their performance, and finding out ways to improve email engagement. This article breaks down what you need to know and do to have a successful email campaign in 2018.
Entrepreneurship has a lot of moving parts, and while some find it fulfilling, it isn’t the right choice for everyone. In last week’s #SEMrushchat, John Doherty joined us to discuss the advantages and disadvantages of self-employment. Find out what our chat guest and participants had to say about the strategies for success, upsides, and risks of being self-employed.

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