6 min read
Our marketing content covers a range of articles about marketing analysis, customer journeys and marketing strategies. So you can create result-orientated campaigns to be a better marketer and SEO.
What Is a Call-to-Action? CTA Meaning & Their ImportanceStrong CTAs can inspire your audience to engage with your content and services. We share a few best practices for creating your own CTAs.
Erika VaragouliJul 15, 2021
10 min read
Thinking Outside the Inbox: 5 Steps to Writing the Perfect Media PitchIn the realm of PR outreach, you can send hundreds of media pitches and see no publications, while a few targeted outreach efforts can help you get some impressive coverage. This post will uncover the key make-or-break factors that are likely to give a boost to your media outreach efforts.
Berenika TeterJun 24, 2021
How An Artisan Bakery Is Increasing SEO Through Competitor AnalysisIf you’re wondering how to do competitor analysis when it comes to SEO for bakeries or small businesses, this is one you won’t want to miss. Take a close look at how a powerful digital agency helps an artisan bakery in Fort Lauderdale capture web traffic and convert them into customers. Follow the episodes of the brand new Semrush Reality Show.
Anna KocheguraJun 22, 2021
It is estimated that the influencer marketing industry will be worth between $5 billion to $10 billion by 2020. This is the primary reason why so many fake influencers have cropped up in the past few years. While it can be hard to identify fake influencer profiles, there are ways in which brands can shortlist real influencers for their campaigns and avoid investing in fake profiles.
Tony TomovJul 12, 2019
6 min read
During pride month, brands teeter between a genuine celebration of Pride and problematic advertising that feels forced, or worse: pandering. Keep reading to learn what makes brands come across and fake, and what brands should be considering (and avoiding) before they attempt to include Pride as a part of a marketing campaign.
Amanda MilliganJul 11, 2019
In this article, we are diving into some of our data-driven best practices and industry-specific considerations for designing native campaigns. Learn best practices across verticals, including choosing images, writing headlines, and producing videos. And see best practices for several industries with examples.
Megan MorrealeJun 27, 2019
15 min read
Two experts on co-marketing partnerships share their professional secrets in an interview. Learn how website traffic, behavior on social media, inconsistencies, and other key points can influence a decision on a potential partner.
Elena KozlovaApr 26, 2019
Learn to understand Audience Overlap and find marketing insights for strategic business decisions. Monitor your competitors, evaluate your partners and reach new markets.
Elena KozlovaFeb 08, 2019
22 min read
Textual data are everywhere; social media posts, keywords, URLs, page titles and more. They also come with a lot of numbers that describe them. How we can extract meaning from text data on a large scale? What techniques can we use to quickly figure out important topics, users, or maybe products, in a set of textual data? This is a tutorial that uses data science techniques to solve these questions.
Elias DabbasFeb 07, 2019