Marketing

This category contains articles and guides focused on different aspects of marketing. Find best tips and learn winning marketing strategies with our experts.

Starting out as a blogger, I already had the ambition to grow into a master blogger who’d know everything about blogging and teach people how to do it right. Out of the list of titles that I had created for the things I wanted to write about, I thought it was high time I wrote about what makes a great blog post title.
Holiday season being one of the busiest time for marketers, here are insights from industry experts on how to move forward with Holiday Email Marketing Strategies and what value addition can you do to boost your ROI. A must read if you are looking for a head start.
Many companies launch split tests hoping for the best. They disregard the rules of A/B testing and commit some major mistakes rendering their efforts useless. So, if you’ve been split testing emails but see no viable results, keep on reading. I’m going to show you the most common A/B testing mistakes sabotaging your efforts.
Going by the growing importance of Influencer marketing, it has become all the more important for businesses to roll-up-their sleeves and dig into their social media networks to scope out the top macro or micro-influencers in their respective domains. Here I have cataloged some counterintuitive hacks that are sure to help businesses draw some pre-champions on board, if not the champions, to promote their brands, and in turn their products.
Let‘s take a closer look at emoticons, memes, and GIFs and try to deduce if they are worth being a part of your social media marketing efforts as well as teach you a thing or two that will help you use these graphics without embarrassing yourself.

Best marketing techniques and insights

Do you want to spice up your advertising game and make your ads more effective? During the most recent #SEMrushchat, we collected a list of actionable techniques for crafting successful Facebook ads and ensuring you spend your advertising budget wisely.
In anticipation of all Hallow‘s Eve, we decided to talk about the type of nightmares that all business‘s have — from empty sales funnels, to no brand loyalty, and other spooky things
As marketers try to always improve their KPIs they are grossly overlooking what is fact and what is blind luck. Sadly these false statistics get in the way of finding out the real truth about how our efforts are the cause of performance goals. Find out how to separate facts from misleading correlations. We have all subconsciously manipulated numbers to show improvement.
If you want to start working with influencers, you have to gain a better understanding of the current trends and the future predictions in influencer marketing. This knowledge is crucial as it helps you understand what you need to do and what you need to prepare for to succeed.
Georgi Todorov interviewed top experts to share their expertise on how to do Influencer Marketing with $1000 or less. Learn how Sam Hurley, Shane Barker, John Rampton, Lilach Bullock, Tim Soulo, Sujan Patel and more would spend $1000 for Influencer Marketing.