Marketing

Our marketing content covers a range of articles about marketing analysis, customer journeys and marketing strategies. So you can create result-orientated campaigns to be a better marketer and SEO.
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seo-reality-show-bakery-1

Marketing

7 min read
How An Artisan Bakery Is Increasing SEO Through Competitor AnalysisIf you’re wondering how to do competitor analysis when it comes to SEO for bakeries or small businesses, this is one you won’t want to miss. Take a close look at how a powerful digital agency helps an artisan bakery in Fort Lauderdale capture web traffic and convert them into customers. Follow the episodes of the brand new Semrush Reality Show.
Anna KocheguraJun 22, 2021
How To Successfully Avoid Fake Influencers

Marketing

7 min read

Influencer Checkup: How To Successfully Avoid Fake Influencers

It is estimated that the influencer marketing industry will be worth between $5 billion to $10 billion by 2020. This is the primary reason why so many fake influencers have cropped up in the past few years. While it can be hard to identify fake influencer profiles, there are ways in which brands can shortlist real influencers for their campaigns and avoid investing in fake profiles.
Tony TomovJul 12, 2019
How Brands Can Authentically Show Pride
How To Build a Winning Creative
How To Choose a Co-Marketing Partner
How To Find Marketing Insights Using Audience Overlap
Text Analysis for Online Marketers

Marketing

22 min read

Text Analysis for Online Marketers

Textual data are everywhere; social media posts, keywords, URLs, page titles and more. They also come with a lot of numbers that describe them. How we can extract meaning from text data on a large scale? What techniques can we use to quickly figure out important topics, users, or maybe products, in a set of textual data? This is a tutorial that uses data science techniques to solve these questions.
Elias DabbasFeb 07, 2019
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