Marketing

This category contains articles and guides focused on different aspects of marketing. Find best tips and learn winning marketing strategies with our experts.

Despite their great potential for engagement, 52% of mobile app users find push notifications annoying rather than helpful. Learn how to create effective notifications and reach your target audience.
Learn about the typography evolution, how a specific font conveys a particular emotion and how to select the best font for email.
Marketing effectively to Millennials is not a simple task because they are looking for things completely different than the generation before them. Let‘s look at what works with Millennials, from testimonials to marketing experiences instead of products
How do you feel when you start a new job? Anxious, right?That’s why good employers offer some sort of formal onboarding process for new employees. This way, new employees can get a better feel for what they are getting into and set their expectations accordingly.
Remarketing is the process of bringing previous visitors back to your website to finish the conversion process – otherwise known in B2B as filling out a form. Research shows remarketing converts up to 50% more traffic than search campaigns, which subsequently converts only 2% of users. Here are 3 things to consider when optimizing your B2B remarketing campaigns.

Best marketing techniques and insights

Choosing the right social media metrics to track to see which networks and posts are performing well is as important as setting the right goals. Find out which metrics to track based on your social media strategy goals, and learn how to measure success with the SEMrush tools.
Interested in developing ways to read your customer’s minds? Begin connecting with customers through data-driven personalization methods.
Attracting the right kind of people and building a quality list of subscribers who regularly engage with your business takes creativity. I have compiled a list of 14 impressive ways to get more subscribers really quick!
SEO
From determining the ROAS from sponsoring a blog post to helping your affiliates make sales, SEMrush is the perfect tool to quickly determine how to drive revenue or to know when to pass on a media buy.
Is it okay A/B testing more than one Landing Page element at a time? I was exhausted and annoyed, but more than anything I was embarrassed. It took me months to realize I had become the latest victim of a conversion optimization myth that still persists today.