Marketing

Are you dominating your industry? If you’re not a publisher — if you don’t own and distribute your own content — the answer is a resounding “no.” Shifting to a brand as publisher mindset isn’t a quick and dirty strategy; it’s a long game. An adequate runway to build your publishing practice is non-negotiable. The following steps can help you get started on your digital marketing strategy overhaul.

It is a myth that your website will convert well if you have thousands of visitors. A high traffic website does not guarantee good conversions. A user action is important for a conversion to take place like subscribing to a newsletter, downloading an E-book or a white paper, filling out a contact form, or purchasing products or services. If none of the above is happening, your website seriously needs of professional SEO Services.

Over the years, there have been incredible changes to the way business is done, with account-based marketing (ABM) having emerged as the latest trend in B2B Marketing setups in recent years. Though the concept is something new, more and more organizations are readily adopting it, for improving their sales and revenues with a target-based approach.

Mike Wood decided to revisit one of the methods he has used to get numerous backlinks. The technique? Searching resource pages and asking for backlinks. Here is how it’s done, showing the actual process he used along with the results!

So what‘s the most cost-efficient and relatively time-saving way to get your site on Google‘s first page with limited resources? Link building is the answer. SEMrush recently held a webinar with link-building expert and entrepreneur Jon Quinton, the owner of Overdrive Digital. Jon shared some strategic startup hacks and personal insights on link building. The webinar itself is online, so you can easily access Jon‘s presentation on the freelance way.

For a period in December, a group of Russian criminals referred to as “Ad Fraud Komanda” (or “AFK13”) stole between $3 million and $5 million dollars daily from advertisers and publishers. The Methbot attack is only the beginning. By understanding IVT and taking steps to prevent it, you can defend yourself from the increasingly frequent cyber attacks on digital media. Here‘s a few tips.

Today, SEO is a mix of keyword strategy, UX, and content creation/promotion. Whoever has the basic technical SEO tactics down with a good user experience will generally win in SEO. Throw in some great content and promotion to get links, and you have a killer SEO strategy!

It is important to break down the role differences between a product manager and a product marketer starting with a description, strengths, and general overview of the role for each. From there, we can look at some circumstances that may help you to decide what would be more beneficial to your specific company

In just three years, Generation Z will make up 40 percent of consumers — and that means it’s not just about reaching Millennials anymore. We’re looking at a whole new a group of consumers being pegged as 100 percent mobile first, more resourceful, and more wired to tune out traditional advertising and marketing. So how do you engage them?