Marketing

Do you believe your company is in need of a website redesign that better represents your business and works like a salesperson for you? A website should be user-focused, tell your story, function effectively, and grow your business. Most of all it should work as your digital sales person and take your users through a conversion funnel. Let’s delve deeper into these factors and give you a better understanding of how your website should be performing.

While many businesses are eager to simply get a website up and running, not a lot of them actually invest the necessary time to first build a solid marketing strategy foundation. After all, your website is the biggest marketing tool in your arsenal. Don’t you want the right infrastructure in place that will allow you to leverage your website as a tool to easily attract new customers.

Having a solid online presence is no longer just a good idea for B2B companies — it’s absolutely necessary for businesses to stay ahead of their competition and distinguish themselves in the B2B realm. Companies with subpar digital branding or style need a better site experience; it can be paramount to attracting new business. If your B2B company is struggling, follow the lead of B2C companies.

Most likely you have heard of the acquisition funnel before, but can you boast that all your leads make it to the end of your funnel and convert? Well, apparently, it is easy to lose track of people’s needs (which are, by the way, different at every stage of the funnel) or push too hard, which results in lost opportunities.

We are working to build machines that identify trends in mass data sources to give us a marketing edge in real time. With an estimated $5.05 billion in revenue by 2020 and the support of large industries, including advertising, retail, and healthcare, adopting AI into your strategy is in your company’s best interest. Here‘s 4 real-time marketing strategies you can use.

This post will outline a 3 step process on how to find website optimization opportunities to help the business HIPPO (Highest Paid Person‘s Opinion) and digital marketer in your organization, keep things in perspective and move the needle forward.

Instead of trying to create yet another blockbuster app, focus your attention on newer platforms that are going to be app-based, plus work on newer technologies.If you are clueless as to what new developer platforms and technologies could help your app industry stay afloat in future, here is a sneak peek and what‘s trending.

Are you dominating your industry? If you’re not a publisher — if you don’t own and distribute your own content — the answer is a resounding “no.” Shifting to a brand as publisher mindset isn’t a quick and dirty strategy; it’s a long game. An adequate runway to build your publishing practice is non-negotiable. The following steps can help you get started on your digital marketing strategy overhaul.

It is a myth that your website will convert well if you have thousands of visitors. A high traffic website does not guarantee good conversions. A user action is important for a conversion to take place like subscribing to a newsletter, downloading an E-book or a white paper, filling out a contact form, or purchasing products or services. If none of the above is happening, your website seriously needs of professional SEO Services.