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Marketing

This category contains articles and guides focused on different aspects of marketing. Find best tips and learn winning marketing strategies with our experts.

Attracting the right kind of people and building a quality list of subscribers who regularly engage with your business takes creativity. I have compiled a list of 14 impressive ways to get more subscribers really quick!
SEO
From determining the ROAS from sponsoring a blog post to helping your affiliates make sales, SEMrush is the perfect tool to quickly determine how to drive revenue or to know when to pass on a media buy.
Is it okay A/B testing more than one Landing Page element at a time? I was exhausted and annoyed, but more than anything I was embarrassed. It took me months to realize I had become the latest victim of a conversion optimization myth that still persists today.
Browse Abandonment Emails are one of the most bankable email marketing tactics that help e-commerce stores yield big conversions
SEO
Amazon is essential for many brands today. By spending the time to properly support your listings with a few optimizations, you’ll be able to successfully compete for all multiple levels. Focus on everything as if you were the consumer. Here‘s 5 ways to enhance your listings.

Best marketing techniques and insights

Take an insider’s look at the state of digital marketing in India to get food-for-thought insights into the marketing industry, country-specific techniques for lead generation and conversion, as well as tips on starting a career in digital marketing.
Interview with Ian Cleary, founder of RazorSocial.com, international keynote speaker and a digital strategist with a strong passion for technology.
Do you believe your company is in need of a website redesign that better represents your business and works like a salesperson for you? A website should be user-focused, tell your story, function effectively, and grow your business. Most of all it should work as your digital sales person and take your users through a conversion funnel. Let’s delve deeper into these factors and give you a better understanding of how your website should be performing.
While many businesses are eager to simply get a website up and running, not a lot of them actually invest the necessary time to first build a solid marketing strategy foundation. After all, your website is the biggest marketing tool in your arsenal. Don’t you want the right infrastructure in place that will allow you to leverage your website as a tool to easily attract new customers.
Having a solid online presence is no longer just a good idea for B2B companies — it’s absolutely necessary for businesses to stay ahead of their competition and distinguish themselves in the B2B realm. Companies with subpar digital branding or style need a better site experience; it can be paramount to attracting new business. If your B2B company is struggling, follow the lead of B2C companies.

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