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General Marketing11 min readHow to Create Your Buyer Personas: the What, the Why, and the HowRead this buyer persona creation guide to take a step towards making better business, product, and marketing decisions and investments.Natalia ZhukovaMay 14, 2025
General Marketing6 min readGetting Started with Semrush: A Tutorial for Navigating the EssentialsWhen you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.Luke HarselMay 12, 2025
General Marketing12 min readWhat Can You Do with a Free Semrush Account?With a free Semrush account you can research keywords, analyze competitors, track rankings, and more.Brenna KellyMay 12, 2025
General Marketing7 min read8 Lower-Funnel Marketing Ideas to Boost Sales (+ Examples)Lower-funnel marketing is how you turn ready-to-buy prospects into customers. Learn how.Ana CamarenaMay 12, 2025
General Marketing6 min readWhat Is A/B Testing in Marketing? How to Do It + ExamplesA/B testing compares two versions of an element to see which performs best. Learn how & see examples.Zach ParuchMay 05, 2025
General Marketing6 min read7 Free Marketing Report Templates & How to Use ThemCopy our free marketing report templates (SEO, PPC, email, etc.) to streamline data collection & analysis.Alex LindleyMay 05, 2025
General Marketing8 min read11 Lead Generation Strategies to Get High-Quality LeadsLearn about lead generation strategies like SEO, social media contests, and retargeting campaigns.Rachel HandleyMar 24, 2025
General Marketing7 min readHow to Create a Marketing Strategy in 7 StepsLearn how to create an effective marketing strategy that will help you consistently attract new customers.Carlos SilvaMar 17, 2025
General Marketing11 min readWhat Is Digital PR? + How to Run Your First CampaignLearn what digital PR is, how it works, and how to create successful campaigns.Carlos SilvaFeb 25, 2025