General Marketing9 min readHow to Create a Product Marketing StrategyA product marketing strategy is a structured plan that defines how you will position and promote a product.Rachel HandleySep 10, 2024
General Marketing12 min readBrand Persona: What It Is and How to Create OneA brand persona is the personification of a brand’s identity designed to resonate with a specific target audience.Sydney GoSep 09, 2024
General Marketing6 min readOutbound Marketing: Definition, Examples, & How It WorksOutbound marketing is when a business contacts potential customers to generate interest and drive sales.Sydney GoSep 04, 2024
General Marketing14 min readThe Marketing Funnel: What It Is & How It WorksA marketing funnel is a model of the customer journey that represents the buying stages people go through.Hava SalsiAug 30, 2024
General Marketing10 min readHow to Monetize a Blog (& Grow Your Revenue)Learn how to monetize a blog through ad networks, affiliate marketing, membership programs, and more.Rachel HandleyAug 29, 2024
General Marketing16 min read13 Types of Digital Marketing to Use for Brand Growth in 2024Discover 13 types of digital marketing your brand needs to stay ahead of the competition and drive growth.Sydney GoAug 22, 2024
General Marketing13 min readB2B vs. B2C: Key Differences & Marketing TacticsLearn the differences between B2B and B2C to refine your marketing and drive more sales for your business.Sydney GoAug 14, 2024
General Marketing10 min readCutting Through the Noise: Boosting Brand Positioning in Crowded MarketsExplore how Liquid Death transformed the bottled water market by mastering brand positioning and resonating deeply with a niche audience.Olga PukhalskayaAug 12, 2024
General Marketing14 min readTop 18 Affiliate Marketing Tools to Boost Traffic and ConversionsLearn how you can use affiliate marketing tools to help you increase your conversions.Tan Siew AnnAug 02, 2024
General Marketing11 min readMarketing 101: A Beginner’s Guide to Marketing FundamentalsUse the fundamental concepts in this Marketing 101 guide to kickstart your strategies.Ravi PandyaJul 30, 2024