General Marketing7 min read
Getting Started with Semrush: A Tutorial for Navigating the Essentials
When you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing11 min read
9 Proven Website Marketing Techniques for Growth
Discover 9 proven website marketing techniques for 2025, including SEO, social media, email, and more.
General Marketing8 min read
5 Pillar Page Examples & Why They Work
Find out why these 5 pillar page examples rank for keywords, get organic traffic, and engage visitors.
General Marketing13 min read
9 Lower-Funnel Marketing Tactics to Boost Sales (+ Examples)
Lower-funnel marketing helps you turn ready-to-buy prospects into customers. Learn how to create BOFU strategy with tactics & examples.
General Marketing9 min read
How to Do Market Research for a Startup: A Complete Guide
Learn how to perform market research that can ensure your startup’s success with our detailed guide.
General Marketing9 min read
75 Digital Marketing Statistics You Need to Know
These statistics for digital marketing can help you understand the latest trends and optimize your strategy.
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General Marketing9 min read
Brand Partnerships: Examples and How to Get Started
Discover how strategic brand partnerships can transform your marketing. Learn from real-world examples and get actionable tips to create impactful collaborations for your business.
General Marketing10 min read
11 Local Business Marketing Ideas to Try
These local business marketing tactics can help you attract customers who are nearby.
General Marketing6 min read
What Is Marketing? [Simple Definition, Purpose, & Types]
Marketing is all the activities your brand uses to reach your target audience and turn them into buyers.
General Marketing11 min read
89 B2B Marketing Statistics You Need to Know in 2025
Two in three B2B marketers are using GenAI. Discover more B2B marketing statistics to inform your strategy.