General Marketing7 min read
Getting Started with Semrush: A Tutorial for Navigating the Essentials
When you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing11 min read
9 Proven Website Marketing Techniques for Growth
Discover 9 proven website marketing techniques for 2025, including SEO, social media, email, and more.
General Marketing8 min read
5 Pillar Page Examples & Why They Work
Find out why these 5 pillar page examples rank for keywords, get organic traffic, and engage visitors.
General Marketing13 min read
9 Lower-Funnel Marketing Tactics to Boost Sales (+ Examples)
Lower-funnel marketing helps you turn ready-to-buy prospects into customers. Learn how to create BOFU strategy with tactics & examples.
General Marketing9 min read
How to Build a Powerful Multi-Channel Marketing Strategy [2025]
Learn how to create your own multi-channel marketing strategy in 7 steps—with examples and best practices to guide you.
General Marketing10 min read
The Beginner’s Guide to Doing Local Marketing
Use this local marketing guide to keep your business top of mind for customers in your community.
General Marketing9 min read
Brand Tracking 101: The Art of Digital Eavesdropping
Dive deep into the basics of brand tracking. Discover strategies and insights that can propel your brand to the forefront of your industry.
General Marketing8 min read
What Are KPIs? A Guide to Key Performance Indicators
Learn what key performance indicators (KPIs) are and how to choose the right ones for your business.
General Marketing9 min read
YouTube Marketing: Get Started in 10 Simple Steps
Learn how to create an effective YouTube marketing strategy and use it to promote your business.
General Marketing21 min read
Digital Marketing Guide: Definition, Types & Best Practices
Discover the fundamentals of digital marketing, plus effective ways to promote your brand and offering online.