General Marketing7 min read
Getting Started with Semrush: A Tutorial for Navigating the Essentials
When you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing11 min read
9 Proven Website Marketing Techniques for Growth
Discover 9 proven website marketing techniques for 2025, including SEO, social media, email, and more.
General Marketing8 min read
5 Pillar Page Examples & Why They Work
Find out why these 5 pillar page examples rank for keywords, get organic traffic, and engage visitors.
General Marketing13 min read
9 Lower-Funnel Marketing Tactics to Boost Sales (+ Examples)
Lower-funnel marketing helps you turn ready-to-buy prospects into customers. Learn how to create BOFU strategy with tactics & examples.
General Marketing9 min read
What Is Mobile Marketing? An Overview + Best Practices
Mobile marketing is any type of promotion that reaches and engages customers on their mobile devices.
General Marketing7 min read
Click Rate and Click Through Rate: What’s the Difference?
Click rate measures who received an email and clicked a link. Click-through rate is who opened and clicked.
General Marketing20 min read
How to Start a Blog: The Beginner's Guide for 2025
Starting a blog involves choosing a niche, selecting a blogging platform, registering a domain, & much more.
General Marketing9 min read
How to Create a Product Marketing Strategy
A product marketing strategy is a structured plan that defines how you will position and promote a product.
General Marketing6 min read
Outbound Marketing: Definition, Examples, & How It Works
Outbound marketing is when a business contacts potential customers to generate interest and drive sales.
General Marketing10 min read
How to Monetize a Blog (& Grow Your Revenue)
Learn how to monetize a blog through ad networks, affiliate marketing, membership programs, and more.