General Marketing7 min read
Getting Started with Semrush: A Tutorial for Navigating the Essentials
When you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing11 min read
9 Proven Website Marketing Techniques for Growth
Discover 9 proven website marketing techniques for 2025, including SEO, social media, email, and more.
General Marketing8 min read
5 Pillar Page Examples & Why They Work
Find out why these 5 pillar page examples rank for keywords, get organic traffic, and engage visitors.
General Marketing13 min read
9 Lower-Funnel Marketing Tactics to Boost Sales (+ Examples)
Lower-funnel marketing helps you turn ready-to-buy prospects into customers. Learn how to create BOFU strategy with tactics & examples.
General Marketing16 min read
13 Types of Digital Marketing to Use for Brand Growth in 2024
Discover 13 types of digital marketing your brand needs to stay ahead of the competition and drive growth.
General Marketing10 min read
Cutting Through the Noise: Boosting Brand Positioning in Crowded Markets
Explore how Liquid Death transformed the bottled water market by mastering brand positioning and resonating deeply with a niche audience.
General Marketing14 min read
Top 18 Affiliate Marketing Tools to Boost Traffic and Conversions
Learn how you can use affiliate marketing tools to help you increase your conversions.
General Marketing8 min read
What Is Emarketing? Exploring Types & Tactics
Emarketing (electronic marketing) is the practice of marketing products or services through the internet.
General Marketing10 min read
8 Effective Marketing Channels in 2025 (+ How to Get Started)
Top marketing channels include social media, emails, organic search, and digital advertising.
General Marketing9 min read
The API: What It Is and How It boosts Your business
Read this post to finally understand what an API really is. Discover the ins and outs of Semrush’s .Trends API to find all the ways to leverage it for your business advantage.