General Marketing7 min read
Getting Started with Semrush: A Tutorial for Navigating the Essentials
When you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing11 min read
9 Proven Website Marketing Techniques for Growth
Discover 9 proven website marketing techniques for 2025, including SEO, social media, email, and more.
General Marketing8 min read
5 Pillar Page Examples & Why They Work
Find out why these 5 pillar page examples rank for keywords, get organic traffic, and engage visitors.
General Marketing13 min read
9 Lower-Funnel Marketing Tactics to Boost Sales (+ Examples)
Lower-funnel marketing helps you turn ready-to-buy prospects into customers. Learn how to create BOFU strategy with tactics & examples.
General Marketing9 min read
How to Write a Value Proposition (+ Examples)
A value proposition is a statement that explains the unique benefits of your product or service to customers.
General Marketing7 min read
Marketing Generalist vs. Specialist: Which Path Should You Take?
Are you drawn to becoming a specialist with a deep focus in one area, or do you see yourself thriving as a jack-of-all-trades?
General Marketing9 min read
What Is a Pitch Deck? An Overview + Examples
See the best pitch deck examples from well-funded companies and what made them stand out.
General Marketing14 min read
Innovative Real Estate Marketing Ideas Beyond Social Media
Unlock the full potential of your real estate marketing ideas with our comprehensive guide. Dive deep into innovative ideas that go beyond social media, encompassing everything from targeted display ads to engaging community events.
General Marketing11 min read
The Customer Journey: Stages, Mapping, and Examples
Learn how to map out the entire customer journey to improve your marketing and customer experience.
General Marketing11 min read
Top 8 Digital Marketing Trends for 2024
Explore the top digital marketing trends for 2024 to boost your business‘s digital presence.