General Marketing7 min read
Getting Started with Semrush: A Tutorial for Navigating the Essentials
When you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing11 min read
9 Proven Website Marketing Techniques for Growth
Discover 9 proven website marketing techniques for 2025, including SEO, social media, email, and more.
General Marketing8 min read
5 Pillar Page Examples & Why They Work
Find out why these 5 pillar page examples rank for keywords, get organic traffic, and engage visitors.
General Marketing13 min read
9 Lower-Funnel Marketing Tactics to Boost Sales (+ Examples)
Lower-funnel marketing helps you turn ready-to-buy prospects into customers. Learn how to create BOFU strategy with tactics & examples.
General Marketing15 min read
Internet Marketing: What It Is, Types, and How to Start
Learn which internet marketing channels are best to spread messages about a brand, product, or service.
General Marketing10 min read
What Is a Call to Action & How to Write a CTA That Converts
A call to action is text designed to encourage immediate engagement or action, like “buy now“ or “sign up.“
General Marketing9 min read
The 7 Best Landing Page Builders for 2024
Check out our list of the top landing page builders you can use to optimize your ecommerce site for higher conversion.
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General Marketing18 min read
The Complete Guide to Google Analytics Direct Traffic
Learn how to manage Google Analytics direct traffic to improve your website’s health and performance.
General Marketing14 min read
What Is a Niche Market? How to Find Yours (Plus Examples)
Niche markets are more targeted segments of a larger market. Learn how to find and target a profitable niche.
General Marketing9 min read
7 Small Business Marketing Challenges & How to Overcome Them
Typical small business marketing challenges include limited budgets and difficulty reaching target audiences.