General Marketing7 min read
Getting Started with Semrush: A Tutorial for Navigating the Essentials
When you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing11 min read
9 Proven Website Marketing Techniques for Growth
Discover 9 proven website marketing techniques for 2025, including SEO, social media, email, and more.
General Marketing8 min read
5 Pillar Page Examples & Why They Work
Find out why these 5 pillar page examples rank for keywords, get organic traffic, and engage visitors.
General Marketing13 min read
9 Lower-Funnel Marketing Tactics to Boost Sales (+ Examples)
Lower-funnel marketing helps you turn ready-to-buy prospects into customers. Learn how to create BOFU strategy with tactics & examples.
General Marketing19 min read
A Beginner’s Guide to Online Reputation Management
Online reputation management (ORM) is the process of creating a positive online presence for your brand.
General Marketing10 min read
14 Tips for Marketing to Seniors in 2025
Best practices for marketing to seniors include posting on Facebook, improving accessibility, and doing SEO.
General Marketing19 min read
24 CRM Tools to Level up Your Business in 2025
Get rid of the spreadsheet and get a handle on your customer list with a powerful CRM tool. We did the research so you don‘t have to.
General Marketing5 min read
Finding Your Ideal Marketing Toolkit with the Semrush App Center
In a world with literally thousands of options for martech solutions, digital marketing can feel like a constant game of catch-up. That’s why we created the App Center—a marketplace of solutions within Semrush to help you tackle every marketing challenge that comes your way.
General Marketing18 min read
The Ultimate Guide to Digital Marketing Strategies
Learn everything you need to know about digital marketing strategies, from common types to helpful tips.
General Marketing12 min read
30 Attention-Grabbing Call to Action Examples
Browse and learn from click-worthy CTA examples from brands like Starbucks, Nike, Apple, and more.