General Marketing7 min read
Getting Started with Semrush: A Tutorial for Navigating the Essentials
When you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing11 min read
9 Proven Website Marketing Techniques for Growth
Discover 9 proven website marketing techniques for 2025, including SEO, social media, email, and more.
General Marketing8 min read
5 Pillar Page Examples & Why They Work
Find out why these 5 pillar page examples rank for keywords, get organic traffic, and engage visitors.
General Marketing13 min read
9 Lower-Funnel Marketing Tactics to Boost Sales (+ Examples)
Lower-funnel marketing helps you turn ready-to-buy prospects into customers. Learn how to create BOFU strategy with tactics & examples.
General Marketing5 min read
The Best Email Verification Tools to Keep Your List Clean
You don’t want to send an email to an invalid address, so you need a way to verify the email address is actually correct.
General Marketing18 min read
The 10 Best Spreadsheet Software of 2025
Discover the 10 best spreadsheet software tools you can use to manage your data.
General Marketing9 min read
Programmatic Advertising Guide: Definition, Types, & More
Learn everything you need to know about programmatic advertising, from types to pros and cons.
General Marketing14 min read
93 Online Advertising Statistics You Need to Know for 2025
Explore the latest ad trends in social media, search, video, and more with these online advertising statistics.
General Marketing20 min read
What Is Product Marketing? A Guide to Getting Started + Examples
Learn what product marketing is, how best to promote your offering, and discover product marketing ideas.
General Marketing24 min read
What Does Marketing Do? Definitions, Strategies, and Examples
Learn all about marketing and how to use strategies like SEO to drive brand visibility, engagement, and ROI.