General Marketing

Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.

General Marketing7 min read

Getting Started with Semrush: A Tutorial for Navigating the Essentials

When you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.

Luke HarselNovember 19, 2025

General Marketing11 min read

9 Proven Website Marketing Techniques for Growth

Discover 9 proven website marketing techniques for 2025, including SEO, social media, email, and more.

Ana CamarenaOctober 27, 2025

General Marketing8 min read

5 Pillar Page Examples & Why They Work

Find out why these 5 pillar page examples rank for keywords, get organic traffic, and engage visitors.

Ana CamarenaOctober 22, 2025

General Marketing13 min read

9 Lower-Funnel Marketing Tactics to Boost Sales (+ Examples)

Lower-funnel marketing helps you turn ready-to-buy prospects into customers. Learn how to create BOFU strategy with tactics & examples.

Cecilia MeisOctober 17, 2025