General Marketing7 min read
Getting Started with Semrush: A Tutorial for Navigating the Essentials
When you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing11 min read
9 Proven Website Marketing Techniques for Growth
Discover 9 proven website marketing techniques for 2025, including SEO, social media, email, and more.
General Marketing8 min read
5 Pillar Page Examples & Why They Work
Find out why these 5 pillar page examples rank for keywords, get organic traffic, and engage visitors.
General Marketing13 min read
9 Lower-Funnel Marketing Tactics to Boost Sales (+ Examples)
Lower-funnel marketing helps you turn ready-to-buy prospects into customers. Learn how to create BOFU strategy with tactics & examples.
General Marketing15 min read
9 Ultimate Growth Hacking Strategies + Examples
Learn from nine successful brands and use these growth hacking strategies to help your business thrive.
General Marketing11 min read
A Beginner’s Guide to RFPs in Marketing
Learn what a request for proposal (RFP) in marketing is and how to find the best agency for your business.
General Marketing9 min read
CRM Marketing: Definition, Tips, and Top Tools
Customer relationship management isn’t just for salespeople. Learn why it’s vital for marketing too.
General Marketing11 min read
How to Create a Customer Profile (+ Free Templates)
A customer profile template helps you target your ideal customers. Learn more and download our customizable templates.
General Marketing18 min read
Business Metrics: What They Are & 20 You Should Track
Business metrics are critical to your company’s health. Learn what they are and which matter most for your business.
General Marketing17 min read
12 Marketing Tactics: Definition, Examples, & Choosing Your Own
A successful strategy relies on the right marketing tactics. Inspire your own with 12 examples and three steps.