General Marketing7 min read
Getting Started with Semrush: A Tutorial for Navigating the Essentials
When you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing11 min read
9 Proven Website Marketing Techniques for Growth
Discover 9 proven website marketing techniques for 2025, including SEO, social media, email, and more.
General Marketing8 min read
5 Pillar Page Examples & Why They Work
Find out why these 5 pillar page examples rank for keywords, get organic traffic, and engage visitors.
General Marketing13 min read
9 Lower-Funnel Marketing Tactics to Boost Sales (+ Examples)
Lower-funnel marketing helps you turn ready-to-buy prospects into customers. Learn how to create BOFU strategy with tactics & examples.
General Marketing12 min read
Unique Value Proposition: What It Is & How to Create One
Unique value propositions explain what sets you apart. Read some examples and learn how to craft yours.
General Marketing18 min read
Google Data Studio (Looker Studio) Tutorial
Learn how to create engaging reports for free in Google’s Looker Studio (formerly Google Data Studio).
General Marketing10 min read
CRM Integration: What It Is, Why It Helps, and How to Do It
Explore CRM integration, why it’s important for customers and your business, and best practices to use.
General Marketing19 min read
The Best Website Builder for Small Business Owners (2024)
What’s the best website builder for small business owners? Discover the one for your needs in our guide.
General Marketing8 min read
What Is Omnichannel? (+ Tips to Create Seamless Experiences)
Learn how to create a unified brand experience with an omnichannel strategy that today‘s customers expect.
General Marketing15 min read
Target Audience: What It Is & How to Find Yours [+ Examples]
A target audience is a group of people that products, services, or marketing efforts are aimed toward.