PR

Public relations (PR) is important for businesses to help craft their public persona. Learn more about what PR is and how it can help you business.

10 min read

Thinking Outside the Inbox: How to Write a Media Pitch in 5 stepsIn the realm of PR outreach, you can send hundreds of media pitches and see no publications, while a few targeted outreach efforts can help you get some impressive coverage. This post will uncover the key make-or-break factors that are likely to give a boost to your media outreach efforts.

Berenika TeterMay 15, 2023

18 min read

A Beginner’s Guide to Online Reputation ManagementOnline reputation management (ORM) is the process of creating a positive online presence for your brand.

Kelly LyonsDec 30, 2022

23 min read

10 Ways to Increase Brand Awareness FastAre you looking to increase brand awareness fast in an ever-expanding market? Check out our article to get practical, useful tips to get you started.

Brian MoseleyNov 07, 2022

How to Set, Track, and Reach Digital PR Goals | a hand holding a smartphone with icons representing connectedness

11 min read

How to Set, Track, and Reach Digital PR GoalsDigital PR helps gain brand recognition and reach SEO and general marketing goals. Use this guide to learn how to set, track, and reach digital PR goals.

Sam BrownOct 17, 2022

11 min read

Choosing the Best Online Reputation Management Tool for Your Business

Looking for the right online SEO reputation management tool? You’re in luck. We have compiled a list of the best tools that will help you can choose the right one.

Brian MoseleyAug 16, 2022

7 min read

Share of Voice: What Is It and How Can You Increase Yours?

Share of voice refers to a special marketing calculation. Click here to learn why and how you should be following this marketing metric!

Brian MoseleyJun 20, 2022

12 min read

The Ultimate Guide to Digital PR (Plus Tips and Tools)

Public relations has always been about capturing attention, participating in a public conversation, and shaping the narrative of your brand. What changes in the digital world?

Alex BirkettJun 13, 2022

16 min read

A Guide to Digital PR and Why It's Important for SEO and Link Building

If you‘re not using digital PR as part of your link building strategy, you‘re missing out on a huge opportunity to gain a competitive advantage, and in this guide, we take a look at why that is, diving deep into the different tactics you can use and the benefits when compared to other common approaches.

Erika VarangouliDec 14, 2020

17 min read

7 Cold Email Templates To Boost Your Outreach

In this guide, we share 7 cold email templates that you can take, edit, and use to increase the success from your outreach efforts and share best-practice for using the tactic. Whether you‘re using cold emailing to build links, generate leads or ask someone for a favor, we‘re here to help make the approach more effective.

Erika VarangouliMay 28, 2020

5 min read

Brand SERPs You Really Should Be Tracking (and Improving)

Search queries in the SERPs for your brand should be tracked, evaluated, and improved. {Brand} SERPs are your new Business Card for prospects, investors, partners, clients, journalists, job candidates, readers, subscribers... but also represent Google‘s opinion of you. You really should be paying close attention. Why? Read on.

Jason BarnardJun 07, 2018