PR

10 min read

Thinking Outside the Inbox: How to Write a Media Pitch in 5 stepsIn the realm of PR outreach, you can send hundreds of media pitches and see no publications, while a few targeted outreach efforts can help you get some impressive coverage. This post will uncover the key make-or-break factors that are likely to give a boost to your media outreach efforts.

Berenika TeterJun 24, 2021

5 min read

Trends in SEO That Are Being Affected by PRIs SEO being increasingly affected by digital PR? Here are a few of the trends noticed by John Hall, along with his thoughts on where they‘re going.

John HallApr 13, 2021

4 min read

How You Can Differentiate Your BusinessA survey of around 500 small business owners showed that not being able to differentiate their brands from competitors was their biggest problem. If you cannot differentiate your brand from others in your realm, there is a possibility that your business will fail. See three quick ways you can start to stand out from your competitors...

DerekDec 23, 2020

16 min read

A Guide to Digital PR and Why It's Important for SEO and Link BuildingIf you‘re not using digital PR as part of your link building strategy, you‘re missing out on a huge opportunity to gain a competitive advantage, and in this guide, we take a look at why that is, diving deep into the different tactics you can use and the benefits when compared to other common approaches.

Erika VaragouliDec 14, 2020

17 min read

7 Cold Email Templates To Boost Your Outreach

In this guide, we share 7 cold email templates that you can take, edit, and use to increase the success from your outreach efforts and share best-practice for using the tactic. Whether you‘re using cold emailing to build links, generate leads or ask someone for a favor, we‘re here to help make the approach more effective.

Erika VaragouliMay 28, 2020

26 min read

8 Rules of Effective Online Reputation Management

This extensive guide on Online Reputation Management is for businesses of any size and any industry. It will help digital marketing professionals discover effective ways to manage their brand’s online reputation in the SERPs, on review platforms, on social media, and more.

Maria KalyadinaMay 14, 2020

5 min read

Need More Brand Authority? 2 Simple Strategies You Need

This article will provide tips and strategies for building brand authority through high-quality content marketing, which builds trust with your target audience. Also see the content strategies that have worked for others.

Amanda MilliganMar 05, 2020

10 min read

How to Leverage Your Local User Data for PR

Strategies for using classic PR for SEO have been around for some time. But this post delves into a very specific tactic that almost any site owner can leverage for publicity via mentions and links, simply by using their own local data.

Igal StolpnerMay 30, 2019

9 min read

Practical Techniques To Improve Both Brand and Brand Review SERPs

Perfecting the SERPs / results returned by Google for a user query on your brand name is an essential part of your digital strategy. Like many of us, you may believe Google shows accurate, consistent and positive information to prospects, investors, partners, clients, journalists, job candidates, readers, subscribers, etc. Who searches for your brand name. Wrong.

Jason BarnardOct 30, 2018

7 min read

7 of the Best Customer Engagement Strategies to Foster Your Brand’s Growth

Irrespective of the business you deal with, customer engagement counts as one of the most essential KPI for calculating a brand’s value. This post is going to provide you with effective strategies to engage your customers and help your brand grow. Check them out!

Shane BarkerJun 22, 2018