PR

Public relations (PR) is important for businesses to help craft their public persona. Learn more about what PR is and how it can help you business.

11 min read

Choosing the Best Online Reputation Management Tool for Your BusinessLooking for the right online SEO reputation management tool? You’re in luck. We have compiled a list of the best tools that will help you can choose the right one.

Brian MoseleyAug 16, 2022

7 min read

Share of Voice: What Is It and How Can You Increase Yours?Share of voice refers to a special marketing calculation. Click here to learn why and how you should be following this marketing metric!

Brian MoseleyJun 20, 2022

12 min read

The Ultimate Guide to Digital PR (Plus Tips and Tools)Public relations has always been about capturing attention, participating in a public conversation, and shaping the narrative of your brand. What changes in the digital world?

Alex BirkettJun 13, 2022

10 min read

Thinking Outside the Inbox: How to Write a Media Pitch in 5 stepsIn the realm of PR outreach, you can send hundreds of media pitches and see no publications, while a few targeted outreach efforts can help you get some impressive coverage. This post will uncover the key make-or-break factors that are likely to give a boost to your media outreach efforts.

Berenika TeterJun 24, 2021

5 min read

Trends in SEO That Are Being Affected by PR

Is SEO being increasingly affected by digital PR? Here are a few of the trends noticed by John Hall, along with his thoughts on where they‘re going.

John HallApr 13, 2021

16 min read

A Guide to Digital PR and Why It's Important for SEO and Link Building

If you‘re not using digital PR as part of your link building strategy, you‘re missing out on a huge opportunity to gain a competitive advantage, and in this guide, we take a look at why that is, diving deep into the different tactics you can use and the benefits when compared to other common approaches.

Erika VaragouliDec 14, 2020

17 min read

7 Cold Email Templates To Boost Your Outreach

In this guide, we share 7 cold email templates that you can take, edit, and use to increase the success from your outreach efforts and share best-practice for using the tactic. Whether you‘re using cold emailing to build links, generate leads or ask someone for a favor, we‘re here to help make the approach more effective.

Erika VaragouliMay 28, 2020

25 min read

8 Rules of Effective Online Reputation Management

This extensive guide on Online Reputation Management is for businesses of any size and any industry. It will help digital marketing professionals discover effective ways to manage their brand’s online reputation in the SERPs, on review platforms, on social media, and more.

Maria KalyadinaMay 14, 2020

5 min read

Need More Brand Authority? 2 Simple Strategies You Need

This article will provide tips and strategies for building brand authority through high-quality content marketing, which builds trust with your target audience. Also see the content strategies that have worked for others.

Amanda MilliganMar 05, 2020

7 min read

7 of the Best Customer Engagement Strategies to Foster Your Brand’s Growth

Irrespective of the business you deal with, customer engagement counts as one of the most essential KPI for calculating a brand’s value. This post is going to provide you with effective strategies to engage your customers and help your brand grow. Check them out!

Shane BarkerJun 22, 2018