Original Research

16 min read

Semrush World Data Trends: 2021 Year in ReviewBy analyzing online searches and websites‘ statistics, Semrush has taken a look at the 2021 year in review, showing what the world cared about most. Discover world data trends of 2021 in this study: headlines, fashion trends, celebrities, politicians, sports events, entertainment options and more.

Jana GarankoDec 06, 2021

Original Research

14 min read

Everything You Need to Know About Core Web Vitals: The Most Common Issues and How to Overcome ThemWith the Core Web Vitals Update already here, you have no choice but to improve your score for all three metrics — CLS, LCP, and TBT — to show Google that your pages provide the ultimate user-friendliness and deserve those rankings. Our new study, which covered a lot of ground and revealed key insights, provides clear guidance to support your optimization efforts further.

Aoife McIlraithNov 17, 2021

Original Research

20 min read

Black Friday 2021: Key Trends, Shifts, and New Lessons for MarketersWe analyzed the most prominent ecommerce websites, most popular Black Friday products, and most popular searches globally, and took a closer look at top Amazon products to uncover the latest trends and shifts in consumer online behavior which may affect Black Friday 2021 deals.

Jana GarankoNov 11, 2021

Original Research

6 min read

The Hooks of Viral TikToksThis study digs into the first few seconds of hundreds of viral TikTok videos, seeking to find what it is that grabs and holds our attention to keep us watching.

Elizaveta PavlovskayaNov 09, 2021

Original Research

7 min read

Do Reviews Impact Local SEO Rankings? New Study

Do ratings and reviews really impact your local SEO? To find the answer we studied 5k+ business-oriented keywords, and analyzed the Local Pack results in Google Maps and the Local Pack on Desktop and Mobile.

Ben FisherOct 21, 2021

Original Research

7 min read

Top 100: The Most Visited Websites in the US [2021 Top Websites Edition]

This post uncovers the top 100 most visited websites in the US, deep-diving into a few industries — Media, Retail, and Streaming Services — that show the biggest position changes.

Natalia ZhukovaOct 11, 2021

Original Research

6 min read

The Olympics 2020 Digital Perspective: Key Stats and Facts

Using Semrush’s powerful intel that spans across social media, Google, and Amazon searches, we’ve pinpointed some interesting stats for this year’s Summer Olympics.

Daryana SolntsevaSep 23, 2021

Original Research

6 min read

2021 Core Web Vitals Update: Assessing the Initial Impact

We at Semrush decided to take a look at some preliminary trends as we pass the first half of the Core Web Vitals update. This post reveals what differences we managed to pinpoint thanks to the analysis of all the retrieved data.

Aoife McIlraithAug 17, 2021

Original Research

13 min read

YouTube SEO Study: Insights & Data to Help You Rank Higher

We’ve run an extensive research, studying many different variables, to unwrap YouTube’s ranking algo and arm you with key takeaways and actionable tips to potentially get your videos ranking at position one!

Chiara ClementeAug 02, 2021

Original Research

5 min read

How to Make Google Web Stories [2021 Study]

Semrush has created a comprehensive research study on Google Web Stories, analyzing 2,400 search results.

Olga AndrienkoJun 01, 2021

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