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Weekly Wisdom with Hannah Moyer: How to Use Custom Audiences

Paid Social

7 min read
Weekly Wisdom with Hannah Moyer: How To Use Custom AudiencesIn this Weekly Wisdom, Hannah Moyer reviews how to use custom audiences to better target your potential customers and current customers on Facebook ads. She reviews creating audiences from data files and website traffic, using data for retargeting, creating lookalike audiences, choosing video audiences and much more.
Hannah MoyerJul 02, 2019
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Weekly Wisdom with AJ Wilcox: Advanced Targeting on LinkedIn Ads

Paid Social

9 min read

Weekly Wisdom with AJ Wilcox: Advanced Targeting on LinkedIn Ads

Having a hard time with LinkedIn ads? Need a better return? Get step-by-step-advanced tips for setting up LinkedIn Ads by AJ Wilcox in our Weekly Wisdom video. AJ is going to show you how to deeply segment the audience you need to reach. This video is your opportunity to see how the experts make the most of LinkedIn Ads.
AJ WilcoxFeb 26, 2019
A LinkedIn Ad Campaign Blueprint for Reaching B2B Leaders
Measure the Impact of Your YouTube Campaigns with Google Ads Audiences

Paid Social

4 min read

Measure the Impact of Your YouTube Campaigns with Google Ads Audiences

I hear all the time from clients that they don’t see an ROI from their video campaigns. While I will argue any day that the goal of video ads shouldn’t be direct conversions, we still have ways to prove some ROI on the campaigns. In this post, I am going to show you an easy approach to show the impact of what your video ads could have on your other campaigns.
Joe MartinezSep 27, 2018
Social Media Marketing Fails and Advertising on a Micro Budget
Creative Ways To Use Facebook's Ad Transparency Features

Paid Social

4 min read

Creative Ways To Use Facebook's Ad Transparency Features

In response to a recent slew of negative press, Facebook has responded by releasing advertising features that aim to put transparency at the forefront of their processes. For marketers and advertisers, this means that a wealth of data has been made public. Learn how to use this to your benefit through a variety of creative ways.
Akvile DeFazioJul 17, 2018
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