8 Signs of Facebook Ads Issues and How To Fix ThemAre you struggling to get the results you want with Facebook and Instagram Ads? This article will show you how to identify and fix the 5 signs of underperforming ads on Facebook. Start improving your ads performance right now.
Weekly Wisdom with Hannah Moyer: How To Use Custom AudiencesIn this Weekly Wisdom, Hannah Moyer reviews how to use custom audiences to better target your potential customers and current customers on Facebook ads. She reviews creating audiences from data files and website traffic, using data for retargeting, creating lookalike audiences, choosing video audiences and much more.
To help walk us through the process of making search and social work together, expert and head of social analytics at Adobe Joe Martin joined us to explain how exactly you can set up search-social campaigns for best success. Our chat participants also offered a lot of helpful hints and tricks you can start using today.
There’s good chance you have a messaging app or two on your smartphone, and so does a large part of the world’s population. Almost 3 billion people use messengers, which already surpasses the number of social network users.
When it comes to advertising on Facebook, it’s important to remember one thing — a Facebook ad is nothing without its image! Sure... headlines, copy and call to actions are all important. But when so much real estate is dedicated to the image itself, the image becomes a key component of your ad’s performance.
Facebook has done tremendous work making Facebook advertising accessible for companies of all sizes.But the options available to develop variations of ads targeted to millions of combinations of audiences with a handful of different bidding strategies and a dozen or so objective types can get any marketer caught up in what feels like a menu of trial-by-error possibilities.