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PPC

Paid advertising is a fast yet effective way to bring relevant traffic to your website. In this section, we collected actionable guidelines, checklists and case studies from PPC practitioners that will help you go through the most important stages of planning, managing and evaluating a PPC campaign.

SEO
Over the past few weeks, Google prepared a little something for each and every one of us. For those who are early HTTPS adopters, we heard the news about some big changes awaiting everyone in July 2018. For those who are still speculating on the future of AdWords, Google has a new feature within its advertising service. And there is so much more! Read on to see all the Google changes...
PPC
If you are new to the complex world of PPC, it can be easy to get lost in content chaos, trudging through countless articles on your topic and searching for practical information. But what exactly should you pay attention to when researching your competition: keywords, ads or devices? Based on our experience, we have figured out five important things advertisers should pay attention to.
PPC
There is one aspect of PPC advertising that is extremely powerful and works excellently in combination with content marketing: retargeting. If you don’t already know, retargeting is a PPC tactic that allows you to identify and target website users with contextually relevant social media and search ads. In this article, you will learn Facebook retargeting techniques to help you convert.
PPC
RLSA itself is literally Segmentation at its best and, when properly managed, can contribute to more conversions at an often substantially lower cost-to-convert. Find out what you need to know and the difference between AdWords & Analytics Remarketing,the top 5 RLSA Segments for online retailers using Google shopping andhow to set up RLSA Audiences via Google Analytics
PPC
We have studied the most vital AdWords updates of 2017 and those that will go live in 2018 and made a list of tweaks for you to implement in your PPC campaigns. Make sure you add them to your to-do list for Q1 of the new year to stay ahead of the game.

PPC
Customer loyalty and advocacy is the difference between someone occasionally buying your product and someone who will always buy your product, no matter what your competitors are offering, and let everyone know how great they think you are. It is immensely valuable, but it isn’t something you are automatically granted; you have to earn it.
PPC
Growth hacking through unpaid social media was popular several years ago, but as any SEM expert can tell you now, those days are over. You have to pay to play if you want any return for your marketing dollars. Additionally, mobile is no longer “on the rise.“ It‘s here to stay, and new avenues are taking its place as the next “rising star.“ Read more.
SEO
The madness of Black Friday has passed and now everyone is preparing for the Christmas and New Year holidays. And Google is no stranger to that. We can see how the search giant is preparing for the festive season with #SmallThanks to small businesses, richer product knowledge panels for mobile and a more comprehensive and advanced functionality in AdWords.
PPC
One single ad isn‘t enough. People visit websites multiple times before they buy, which is why remarketing is such a vital channel. I have covered 5 advanced display remarketing strategies that go beyond a simple 30-day remarketing campaign and you can implement them today.
SEO
In this digest find the latest news from Google: from the long-awaited arrival of the mobile-first index, to parallel tracking for ads, introduction of new payment service and much more that happened between October 18 - November 1.