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PPC

Paid advertising is a fast yet effective way to bring relevant traffic to your website. Explore our PPC articles and discover actionable guidelines, checklists and case studies from PPC practitioners to help you go through the most important stages of planning, managing and evaluating a PPC campaign.

PPC
As a young teen, I found myself homeless. My own stupidity, and no fault of my parents. I was determined to make it on my own, and that was that. I lived under a bridge at a park in a small town called Elmira, Ontario and spent most of my time around school hanging at a bar called the Steddick.Many of the regulars came to view me as a bit of a fixture hiding in the games area, and frequently challenged me to a game of pool. I discovered quickly that I was actually a bit of a natural at the game.
PPC
Beer and PPC. Two of my favorite things in this world. With some brief thinking, it was easy to compare the two worlds. Both the brewing and PPC campaign creation process are delicate procedures. Both processes follow a plan of execution, and one small mistake in either of the plans could mean horrible results.This light-hearted blog will take a look at how a good beer and PPC campaigns more related than we think.
PPC
Google AdWords Pay Per Click MarketingIf you‘re not familiar with terms like Google AdWords, PPC or SEM then you probably are going to wonder what I‘m talking about in post. Google AdWords is a advertising platform offered by Google which allows business owners to show their website ads on the result pages of Google when users search for specific search terms known as “keywords.
PPC
The Google Partners platform allows individuals to become certified, recognizes excelling companies and helps businesses find digital marketers. Since 2013, the platform has been slowly rolling out the Google AdWords and Analytics exams to digital marketers. The latest AdWords examination certification added was the mobile advertising certification in July.Why Should You Take Google Partners Certification Exams.
PPC
Are you curious about how Google makes their money? It‘s all about the advertising (90%, to be exact).SEMrush Data Scientist Qi Zhao has compiled data for this infographic representing the most expensive AdWords. Led by legal, tech, insurance and education industries, these expensive AdWords cost as much as US $663.54.Qi collected this data from SEMrush‘s database (US-Google) using a custom report. 

Learn More About PPC

Want to know more about PPC? Industry experts share their insight across a range of different PPC articles on a number of subjects.

PPC
Facebook has done tremendous work making Facebook advertising accessible for companies of all sizes.But the options available to develop variations of ads targeted to millions of combinations of audiences with a handful of different bidding strategies and a dozen or so objective types can get any marketer caught up in what feels like a menu of trial-by-error possibilities.
PPC
Have you been running Facebook ads for a while? If you’re reading this, chances are you probably had some foundational to intermediate experience running ads.Here’s the brutal truth – while most people out there are advertising to get more likes and engagement, only a rare group of marketers are able to drive an ROI-positive Facebook ad campaign. In other words, for every $1 being spent, successful advertisers can generate $5 in sales.
PPC
Many of today’s popular websites are fat, slow and littered with ads.Because advertising is the primary source of revenue for websites, it makes sense that they’re loaded with ads. But it’s unforgivable how much these sites have suffered in overall quality because of how these ads are presented.Sites are slow, the ads are ugly and intrusive, and users are avoiding them altogether by turning to ad blocking.
PPC
You’re already using SEMRush to find new keywords and analyze your competitors’ digital marketing. Below I’ll review 5 simple ways that you can keep your Google Adwords Campaigns account running more efficiently to help you reach your goals. 
PPC
Unless you live under a rock, you already know how important your online presence is to the success of your business. The problem isn't that you're unaware of the potential in various online marketing campaigns; it's likely that there are too many streams of information inundating you at once.If you're considering enlisting in Pay Per Click (PPC) campaigns, there are some areas of concern you want to keep in mind.

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