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PPC

Paid advertising is a fast yet effective way to bring relevant traffic to your website. In this section, we collected actionable guidelines, checklists and case studies from PPC practitioners that will help you go through the most important stages of planning, managing and evaluating a PPC campaign.

PPC
Facebook has done tremendous work making Facebook advertising accessible for companies of all sizes.But the options available to develop variations of ads targeted to millions of combinations of audiences with a handful of different bidding strategies and a dozen or so objective types can get any marketer caught up in what feels like a menu of trial-by-error possibilities.
PPC
The ultimate goal of an e-commerce business is to maximize profit, not ROI or cost per conversion.Truthfully, maximizing both sales and ROI are contradictory goals, and digital marketers should find a compromise between those two targets in order to maximize profits. This article uses detailed formulas to explain how marginal profit optimization is easy to enforce in PPC campaigns.
PPC
While I have found that focusing on what you are doing instead of on what your competitors are doing always pays off, there are two scenarios in online advertising where keeping close tabs on your competitors’ keywords is extremely helpful. The first scenario is if you are a startup and the second one is if you have at least one competitor that is crushing it online.
PPC
Have you been running Facebook ads for a while? If you’re reading this, chances are you probably had some foundational to intermediate experience running ads.Here’s the brutal truth – while most people out there are advertising to get more likes and engagement, only a rare group of marketers are able to drive an ROI-positive Facebook ad campaign. In other words, for every $1 being spent, successful advertisers can generate $5 in sales.
PPC
So the Google Search Partners feature is nothing new, but sometimes, great options slip into the background and after a while become an afterthought, and that’s what we have here. You’ve probably seen the Search Partners as an option when setting up a campaign in Google AdWords but have never actually taken the time to determine how the feature works and whether or not it’s something that can benefit your company.

PPC
Many of today’s popular websites are fat, slow and littered with ads.Because advertising is the primary source of revenue for websites, it makes sense that they’re loaded with ads. But it’s unforgivable how much these sites have suffered in overall quality because of how these ads are presented.Sites are slow, the ads are ugly and intrusive, and users are avoiding them altogether by turning to ad blocking.
SEO
To this day, many SEO companies still make a clear distinction between the terms PPC advertising, conversion optimization and search engine optimization, offering each only as a separate product in the hopes of making them easier to sell. Not knowing any better, many clients may also be interested in only one of these aspects.On deeper reflection, however, this is unlikely to be the most efficient approach for either party.On the one hand, the client rarely receives the highest possible return.
PPC
AdBlock Browser and iOS 9 Will Change the Face of Mobile Advertising—But Probably Not as Much as You ThinkOkay class, show of hands—how many of you have ever used a content- or advertisement-blocking browser extension like AdBlock Plus? It’s okay, I won’t tell anyone.
PPC
You’re already using SEMRush to find new keywords and analyze your competitors’ digital marketing. Below I’ll review 5 simple ways that you can keep your Google Adwords Campaigns account running more efficiently to help you reach your goals. 
PPC
According to Amazon’s latest announcement, Amazon Product Ads will no longer be available as of October 31st.Historically, Amazon Product Ads served as a profitable avenue for sellers who could not market their products successfully on Amazon due to budget or category restrictions.