PPC

Paid advertising is a fast yet effective way to bring relevant traffic to your website. In this section, we collected actionable guidelines, checklists and case studies from PPC practitioners that will help you go through the most important stages of planning, managing and evaluating a PPC campaign.

PPC
Methods of online campaign optimization evolve. Some of us remember well the times when a majority of ads were sold by reservation of a time slot on a web page. The advertiser paid, say, a monthly fee for a horizontal banner on the home page of a selected portal. This payment model still applies to YouTube homepage banners today.The first simple adservers allowed rotation of the ads and counting of impressions, reach and frequency.
PPC
As a young teen, I found myself homeless. My own stupidity, and no fault of my parents. I was determined to make it on my own, and that was that. I lived under a bridge at a park in a small town called Elmira, Ontario and spent most of my time around school hanging at a bar called the Steddick.Many of the regulars came to view me as a bit of a fixture hiding in the games area, and frequently challenged me to a game of pool. I discovered quickly that I was actually a bit of a natural at the game.
PPC
Beer and PPC. Two of my favorite things in this world. With some brief thinking, it was easy to compare the two worlds. Both the brewing and PPC campaign creation process are delicate procedures. Both processes follow a plan of execution, and one small mistake in either of the plans could mean horrible results.This light-hearted blog will take a look at how a good beer and PPC campaigns more related than we think.
PPC
This article is a preface to Jason’s upcoming SEMrush webinar Introduction to Advanced Multivariate Ad Testing. This article introduces some of the concepts that will be discussed: reasons why multivariate tests need to happen, how to execute these tests, and good fundamentals for testing.This webinar will take place on December 15th at 2pm Eastern time. Jason is the CEO of AdBasis, an advanced multivariate testing platform for Search, Display, Remarketing & Mobile ads.
PPC
Google AdWords Pay Per Click MarketingIf you're not familiar with terms like Google AdWords, PPC or SEM then you probably are going to wonder what I'm talking about in post. Google AdWords is a advertising platform offered by Google which allows business owners to show their website ads on the result pages of Google when users search for specific search terms known as "keywords.

PPC
Are you curious about how Google makes their money? It‘s all about the advertising (90%, to be exact).SEMrush Data Scientist Qi Zhao has compiled data for this infographic representing the most expensive AdWords. Led by legal, tech, insurance and education industries, these expensive AdWords cost as much as US $663.54.Qi collected this data from SEMrush‘s database (US-Google) using a custom report. 
PPC
Facebook has done tremendous work making Facebook advertising accessible for companies of all sizes.But the options available to develop variations of ads targeted to millions of combinations of audiences with a handful of different bidding strategies and a dozen or so objective types can get any marketer caught up in what feels like a menu of trial-by-error possibilities.
PPC
The ultimate goal of an e-commerce business is to maximize profit, not ROI or cost per conversion.Truthfully, maximizing both sales and ROI are contradictory goals, and digital marketers should find a compromise between those two targets in order to maximize profits. This article uses detailed formulas to explain how marginal profit optimization is easy to enforce in PPC campaigns.
PPC
While I have found that focusing on what you are doing instead of on what your competitors are doing always pays off, there are two scenarios in online advertising where keeping close tabs on your competitors’ keywords is extremely helpful. The first scenario is if you are a startup and the second one is if you have at least one competitor that is crushing it online.
PPC
Have you been running Facebook ads for a while? If you’re reading this, chances are you probably had some foundational to intermediate experience running ads.Here’s the brutal truth – while most people out there are advertising to get more likes and engagement, only a rare group of marketers are able to drive an ROI-positive Facebook ad campaign. In other words, for every $1 being spent, successful advertisers can generate $5 in sales.