PPC

Paid advertising is a fast yet effective way to bring relevant traffic to your website. In this section, we collected actionable guidelines, checklists and case studies from PPC practitioners that will help you go through the most important stages of planning, managing and evaluating a PPC campaign.

SEO
To this day, many SEO companies still make a clear distinction between the terms PPC advertising, conversion optimization and search engine optimization, offering each only as a separate product in the hopes of making them easier to sell. Not knowing any better, many clients may also be interested in only one of these aspects.On deeper reflection, however, this is unlikely to be the most efficient approach for either party.On the one hand, the client rarely receives the highest possible return.
PPC
AdBlock Browser and iOS 9 Will Change the Face of Mobile Advertising—But Probably Not as Much as You ThinkOkay class, show of hands—how many of you have ever used a content- or advertisement-blocking browser extension like AdBlock Plus? It’s okay, I won’t tell anyone.
PPC
You’re already using SEMRush to find new keywords and analyze your competitors’ digital marketing. Below I’ll review 5 simple ways that you can keep your Google Adwords Campaigns account running more efficiently to help you reach your goals. 
PPC
According to Amazon’s latest announcement, Amazon Product Ads will no longer be available as of October 31st.Historically, Amazon Product Ads served as a profitable avenue for sellers who could not market their products successfully on Amazon due to budget or category restrictions.
PPC
Unless you live under a rock, you already know how important your online presence is to the success of your business. The problem isn't that you're unaware of the potential in various online marketing campaigns; it's likely that there are too many streams of information inundating you at once.If you're considering enlisting in Pay Per Click (PPC) campaigns, there are some areas of concern you want to keep in mind.

PPC
Previously to analyze Google AdWords data you had to download the tables and manipulate the data in Excel, however the new AdWords report editor will commence the change to manipulating data within AdWords itself.The new reports tab officially started rolling out to Google AdWords accounts in August. The tools included make it easier for PPC specialists to analyze and visualize the data in order to reveal insights and opportunities, without the need to download.
At least once a year, the members of my massive family get together, and inevitably the tales of my childhood are shared. For me, though sometimes embarrassing, I rather appreciate hearing the stories because I really can’t remember much of anything below the age of 19. Some people seem to pull up stories from when they were four years old as though it was yesterday, which I always find impressive.
PPC
We all have heard the term of people “creeping” on other people’s profiles whether it be through Facebook, Twitter, Instagram, Google+, etc. This has become more common as people are always looking to find out more information about people than what they already know. Maybe you want to know who your ex has been hanging out with or maybe just to see what kind of person a certain individual portrays in their profile. When if you could apply this same concept to your competitors.
SEO
SEO and PPC can be like Iron Man and Captain America – they can work great together sometimes and fight for one noble purpose – or like Batman and Superman – both are enormously powerful, but they can start fighting against each other for some reason. Today we’ll try to understand what can make SEO and PPC become good friends or rivals and what benefits marketers can get from having the ability to control them (spoiler: conquer the world).
PPC
Being an SEMrush user, you have most likely already discovered the Ads Copies report. For those of you who do not know, the Ads Copy Report provides the  actual ads that are displayed for a given domain or keyword. This can help you when you are going through the evaluation process for a competitor or a potential keyword.