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Paid advertising is a fast yet effective way to bring relevant traffic to your website. Explore our PPC articles and discover actionable guidelines, checklists and case studies from PPC practitioners to help you go through the most important stages of planning, managing and evaluating a PPC campaign.

SEO and PPC can be like Iron Man and Captain America – they can work great together sometimes and fight for one noble purpose – or like Batman and Superman – both are enormously powerful, but they can start fighting against each other for some reason. Today we’ll try to understand what can make SEO and PPC become good friends or rivals and what benefits marketers can get from having the ability to control them (spoiler: conquer the world).
Business owners, especially those who have just started their business, are always looking for the best and quickest way to increase business without emptying out the bank account. Faced with a variety of channels to market their business, it’s often difficult and confusing to make the right choice.In my experience as a marketer, most business owners have a love or hate relationship with pay-per-click (PPC). Many clients I work with come to our agency convinced that they need to do PPC.
In my conversations with online merchants, Google Shopping repeatedly comes up as one of the most profitable advertising channels. Across our agency we regularly see returns of 600% and higher from this platform for our clients. Meaning for every dollar spent with Google Shopping (aka Product Listing Ads or PLAs) merchants can see $6 or more in sales.Even a sloppy or under-optimized Google Shopping or PLA campaign is likely to return some results and sales.
YouTube is an awesome marketing tool that a lot of business owners haven’t explored. What really makes this avenue amazing is how many leads and overall exposure you can generate at such a low cost. So many people just aren’t aware of YouTube advertising... yet.That being said, I’m here to cover how you can gain more leads at an affordable price with YouTube.
Retargeting is an online advertising method used to convert your visitors and so increase the performances of your website. But this one is still not harnessed by everyone in the tech community, so I decided to gather all the best practices I apply for my clients in order to boost their ROI.This advice may change according to the retargeting platform you use.

Learn More About PPC

Want to know more about PPC? Industry experts share their insight across a range of different PPC articles on a number of subjects.

You probably spend huge amounts of dollars on pay per click campaigns, pumping massive amounts of traffic to your site. A decent percent of this traffic might convert, but chances are that you are missing an even greater number.And then you may also use retargeting to retarget your abandoning visitors at a later time. But unless you’re a big brand with a healthy retargeting spend, it’s very likely that you aren’t reeling in all abandoning users.
This article was co-written with Megan Ginecki, Paid Search Manager at Empire Covers in Jenkintown, Pa. Megan has five years of PPC experience and spoke at Hero Conf in 2015.  Four weeks ago, Billy Corgan announced he was joining the world of professional wrestling.Corgan was hired as the Senior Producer of Creative and Talent Development for TNA Impact, one of the most popular promotions in the industry.
Hello dear SEMrush Blog readers!Today we have a very interesting topic. We'll talk about advertising. Be ready to get advice on building your campaign from the best experts in the industry and our special guest expert David [email protected], CMO for Vizion Interactive, author, speaker and expert in PPC advertising.Get to know secrets of PPC specialist daily planning, social media advertising capabilities and seven reasons why AdWords is a number one choice. Let's dive in!
Do you know who’s competing for same search traffic as you? Are you surrounded by businesses with bigger names, larger budgets, or selling their products for less? The Auction Insights tool in Bing Ads and in Google can tell you whether your campaigns are in such a shark tank.
If you’re reading this article, I’m willing to bet you have an attribution problem.I’m basing this entirely on the fact that attribution is one of the biggest issues and conversations we have with the majority of our clients.Unfortunately, the result of those conversations is often “agree to disagree.”Why are marketing teams so inclined to stick with their current system in lieu of exploring attribution in a way that is more accurate and more insightful.

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