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PPC

Paid advertising is a fast yet effective way to bring relevant traffic to your website. In this section, we collected actionable guidelines, checklists and case studies from PPC practitioners that will help you go through the most important stages of planning, managing and evaluating a PPC campaign.

PPC
Unless you live under a rock, you already know how important your online presence is to the success of your business. The problem isn't that you're unaware of the potential in various online marketing campaigns; it's likely that there are too many streams of information inundating you at once.If you're considering enlisting in Pay Per Click (PPC) campaigns, there are some areas of concern you want to keep in mind.
PPC
Previously to analyze Google AdWords data you had to download the tables and manipulate the data in Excel, however the new AdWords report editor will commence the change to manipulating data within AdWords itself.The new reports tab officially started rolling out to Google AdWords accounts in August. The tools included make it easier for PPC specialists to analyze and visualize the data in order to reveal insights and opportunities, without the need to download.
At least once a year, the members of my massive family get together, and inevitably the tales of my childhood are shared. For me, though sometimes embarrassing, I rather appreciate hearing the stories because I really can’t remember much of anything below the age of 19. Some people seem to pull up stories from when they were four years old as though it was yesterday, which I always find impressive.
PPC
We all have heard the term of people “creeping” on other people’s profiles whether it be through Facebook, Twitter, Instagram, Google+, etc. This has become more common as people are always looking to find out more information about people than what they already know. Maybe you want to know who your ex has been hanging out with or maybe just to see what kind of person a certain individual portrays in their profile. When if you could apply this same concept to your competitors.
SEO
SEO and PPC can be like Iron Man and Captain America – they can work great together sometimes and fight for one noble purpose – or like Batman and Superman – both are enormously powerful, but they can start fighting against each other for some reason. Today we’ll try to understand what can make SEO and PPC become good friends or rivals and what benefits marketers can get from having the ability to control them (spoiler: conquer the world).

PPC
Being an SEMrush user, you have most likely already discovered the Ads Copies report. For those of you who do not know, the Ads Copy Report provides the  actual ads that are displayed for a given domain or keyword. This can help you when you are going through the evaluation process for a competitor or a potential keyword.
PPC
Business owners, especially those who have just started their business, are always looking for the best and quickest way to increase business without emptying out the bank account. Faced with a variety of channels to market their business, it’s often difficult and confusing to make the right choice.In my experience as a marketer, most business owners have a love or hate relationship with pay-per-click (PPC). Many clients I work with come to our agency convinced that they need to do PPC.
PPC
Let’s travel back in time, to the not-so-distant past.The year was 2013. Homemade “Harlem Shake“ videos went viral on the web, “selfie“ was Oxford dictionary‘s “Word of the Year“ and 30 billion phone calls were made to businesses from mobile search alone. All of these trends were powered by our ability to record video, take photos and conduct mobile searches using our handheld mini-computers: smartphones.
PPC
In my conversations with online merchants, Google Shopping repeatedly comes up as one of the most profitable advertising channels. Across our agency we regularly see returns of 600% and higher from this platform for our clients. Meaning for every dollar spent with Google Shopping (aka Product Listing Ads or PLAs) merchants can see $6 or more in sales.Even a sloppy or under-optimized Google Shopping or PLA campaign is likely to return some results and sales.
SEMrush is happy to have collaborated with the fine folks over at WebpageFX on this list of the most expensive keywords for 2015.Some really interesting points!