Paid Advertising

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Native Advertising vs. Content Marketing

Paid Advertising

4 min read

Native Advertising vs. Content Marketing: What’s the Difference?

While several businesses and marketers erroneously use native advertising and content marketing interchangeably, these content formats have very different meanings and capabilities. Understanding the difference between these definitions is of particular importance in understanding how internet marketing is evolving while planning for the future.
Brad KeysFeb 16, 2017
Google AdWords

Paid Advertising

9 min read

Google AdWords: How To Identify Bad Ad Placements Using Scripts

The Google Display Network (GDN) is one of two Google AdWords networks which allow businesses to place display advertisements on a vast amount of sites across the web. Although this is a passive form of advertising, compared to the Google’s Search Network, the company estimates that GDN involves more than 90% of the internet users — but there‘s a problem.
Vadim ChernikOct 12, 2016
The Role of Paid Media in Your Marketing Mix #Semrushchat

Paid Advertising

12 min read

The Role of Paid Media in Your Marketing Mix #Semrushchat

Today we want to discuss in depth a certain component of the paid-owned-earned (POE) media model. In a nutshell, paid media involves paying a third party to promote your company’s content. This can help your content gain more exposure. In our latest Semrush Chat, we discussed the role of paid media in your marketing mix with our chat participants.
Liza VoronkovaAug 02, 2016
Rules of Retargeting
PPC Specialist Skills
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