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PPC

Paid advertising is a fast yet effective way to bring relevant traffic to your website. Explore our PPC articles and discover actionable guidelines, checklists and case studies from PPC practitioners to help you go through the most important stages of planning, managing and evaluating a PPC campaign.

PPC
When Sony spent 60 million on online advertising in 2013, it was widely discussed in the press. When Playstation and Xbox started battling each other regarding TV ad spend in 2014, Sony’s online advertising efforts were sliding under the radar. It’s time to shed some light on how Sony managed to somewhat secretly run some of the most noteworthy advertising campaigns of 2014 according to Google.A couple of months ago, Google featured Sony as an example of successful engagement campaigns.
One of the things you will find yourself doing regularly if you work agency-side is auditing paid search accounts. This is sometimes an actual service clients pay for, and other times, it’s you digging around to get a feel for what’s going on prior to making a proposal for services.Either way, I love audits. I’m always interested in the strategies and approaches taken by other people in managing these accounts, even if a lot of times it winds up being a lesson in what not to do.
PPC
Hanapin Marketing and SEMrush have teamed up to create The Complete PPC Analytics Toolkit!This free download contains three Excel spreadsheets, three whitepapers and two webinar recordings, all designed to help optimize your PPC accounts. Use these tools and resources to extract high value data and build more efficient campaigns.
This is a companion post to “5 PPC Pitfalls“ following the “How to Beat the Odds in PPC with Competitive Metrics” webinar. Miss it? Catch the recording here, as well as the first chapter of the e-book.Whether you’re the many-hat-wearing business owner of a growing small business, or the head of marketing at a Fortune 500 company, PPC poses many puzzles to be solved.
Heading into the holiday season, paid search marketers are working to make sure their accounts are in good shape to garner more clicks, impressions and conversions. With no time left to optimize before Black Friday and little time before Cyber Monday, it’s important to take time to conduct competitive research. It often gets pushed aside due to the amount time of it can take.

Learn More About PPC

Want to know more about PPC? Industry experts share their insight across a range of different PPC articles on a number of subjects.

PPC
 If you haven’t started putting your holiday strategy together, you are already behind.It might not even be Halloween yet — but many stores, like Target, already have Christmas decorations out there. And when retailers are advertising in store, it’s time to start crafting your online holiday campaigns.Below are six key strategies to get started, so you'll be ready for the holidays.
PPC
Join Founder and CTO of WordStream, Larry Kim, and the U.S. Marketing Director at SEMrush, Michael Stricker, for a new webinar!In “4 Steps to Outsmart the PPC Competition: Analyze, Assess Apply, Adjust,“ WordStream and SEMrush will offer a new approach to PPC advertising. Learn the four most important strategies for paid search, and how to evaluate the competitive landscape for risks and opportunities.Date: Tuesday, October 21Time: 1 p.m.
PPC
According to the IAB Internet Advertising Revenue Report, internet advertising revenues hit an all-time, first quarter high of $11.6 billion in Q1 of 2014 in the United States alone. This 19 percent year-over-year increase came to no surprise for PricewaterhouseCoopers Partner David Silverman “with consumers increasingly relying on digital screens for everything from information to entertainment.
PPC
Upcoming Webinar: Cutting-Edge Tactics To Spy On Your PPC Competition Hanapin Marketing and SEMrush have partnered together to create a new infographic.Using Inc. Magazine's article on the 5,000 fastest-growing private companies in America and SEMrush data, Hanapin — the company behind the popular PPC Hero digital advertising blog and HeroConf — documented the annual PPC spend per company.To view the results and see the top PPC spenders per industry, continue after the jump.
PPC
 Developing the blueprint of an ever-converting ad is impossible; every campaign and account is different.Although the ad doesn't convert — it's the landing page — there are ways to write ad copies to increase the conversion rate. Here are eight tips to help you write high converting Google AdWords ad creatives.

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