PPC

Paid advertising is a fast yet effective way to bring relevant traffic to your website. In this section, we collected actionable guidelines, checklists and case studies from PPC practitioners that will help you go through the most important stages of planning, managing and evaluating a PPC campaign.

PPC
Technology is generally helpful. I love being able to quickly buy music and download it to my phone. I am also rarely late to a meeting thanks to my GPS. When the music program recommends I check out Katy Perry because I recently bought Slipknot's album, or my GPS recommends I turn right while I am on a bridge, I am forced to recognize that nothing is perfect.As an SEM, I have had to learn that even Google is capable of bad recommendations.
PPC
YouTube is an awesome marketing tool that a lot of business owners haven’t explored. What really makes this avenue amazing is how many leads and overall exposure you can generate at such a low cost. So many people just aren’t aware of YouTube advertising... yet.That being said, I’m here to cover how you can gain more leads at an affordable price with YouTube.
PPC
SourceThe expansion of ad space at the top page of websites has given new dimensions to businesses. This phenomenon has made terms like PPC, CTR and Quality Score look like Mona Lisa's smile — like a mystery waiting to be solved.A lot is going on in ad space. Marketing Land reported that CPCs are on the rise, and as such, you should adopt a more improved technique that doesn't break the bank.The need of the hour.
SEO
 Conquesting strategies in Search can be notoriously expensive. Bidding on competitor keywords is almost guaranteed to result in low Quality Scores. If you’re not careful, or have a limited budget you can find yourself breezing through your budget quicker than you can say “conversion.” Fear not, using RLSA (Remarketing Lists for Search Ads) can help you craft cost-effective and efficient conquest campaigns.
Are your ads converting like they should?Any “Joe Schmo” can put together a Google AdWords campaign, but you need a deep understanding of how Google’s unique features pair with audience behaviors and interests to profitably achieve your goals. Proper planning, targeting and research can make the most of your marketing dollars and develop effective campaigns that drive sales.

PPC
 In our last post in this series, I walked through some tips to expanding your keyword targeting using SEMrush. As you test new targeting, you’ll need to closely monitor performance to make sure you’re not wasting ad spend on useless traffic. You can manually check the performance in your AdWords or Bing Ads interface or run a keyword performance report to analyze the data offline.Alternatively, automation tools can help you pause poorly performing keyword targets.
PPC
Retargeting is an online advertising method used to convert your visitors and so increase the performances of your website. But this one is still not harnessed by everyone in the tech community, so I decided to gather all the best practices I apply for my clients in order to boost their ROI.This advice may change according to the retargeting platform you use.
PPC
Google AdWords can be a great source for generating targeted traffic to a site in order to generate sales or leads from visitors. You can target users in its Search, Display and Video networks which essentially guarantees you’ll reach people.The trouble is, if you don’t set your campaigns up properly then these campaigns will waste your money with very limited return.
PPC
Starting in July, Bing Ads will be making the option to migrate from Product Ads campaigns to Shopping Campaigns available as a general release, as a part of their continuing quest to have parity with Google AdWords. Google AdWords made their transition in Q3 of 2014 and since then, advertisers have enjoyed increased functionality and features, faster loading / indexing time of product feeds and greater control over their campaigns, ad groups and product types.
PPC
You probably spend huge amounts of dollars on pay per click campaigns, pumping massive amounts of traffic to your site. A decent percent of this traffic might convert, but chances are that you are missing an even greater number.And then you may also use retargeting to retarget your abandoning visitors at a later time. But unless you’re a big brand with a healthy retargeting spend, it’s very likely that you aren’t reeling in all abandoning users.