PPC

Paid advertising is a fast yet effective way to bring relevant traffic to your website. In this section, we collected actionable guidelines, checklists and case studies from PPC practitioners that will help you go through the most important stages of planning, managing and evaluating a PPC campaign.

SEO
SEO and PPC can be like Iron Man and Captain America – they can work great together sometimes and fight for one noble purpose – or like Batman and Superman – both are enormously powerful, but they can start fighting against each other for some reason. Today we’ll try to understand what can make SEO and PPC become good friends or rivals and what benefits marketers can get from having the ability to control them (spoiler: conquer the world).
PPC
Business owners, especially those who have just started their business, are always looking for the best and quickest way to increase business without emptying out the bank account. Faced with a variety of channels to market their business, it’s often difficult and confusing to make the right choice.In my experience as a marketer, most business owners have a love or hate relationship with pay-per-click (PPC). Many clients I work with come to our agency convinced that they need to do PPC.
PPC
Let’s travel back in time, to the not-so-distant past.The year was 2013. Homemade “Harlem Shake“ videos went viral on the web, “selfie“ was Oxford dictionary‘s “Word of the Year“ and 30 billion phone calls were made to businesses from mobile search alone. All of these trends were powered by our ability to record video, take photos and conduct mobile searches using our handheld mini-computers: smartphones.
PPC
In my conversations with online merchants, Google Shopping repeatedly comes up as one of the most profitable advertising channels. Across our agency we regularly see returns of 600% and higher from this platform for our clients. Meaning for every dollar spent with Google Shopping (aka Product Listing Ads or PLAs) merchants can see $6 or more in sales.Even a sloppy or under-optimized Google Shopping or PLA campaign is likely to return some results and sales.
SEMrush is happy to have collaborated with the fine folks over at WebpageFX on this list of the most expensive keywords for 2015.Some really interesting points!

PPC
Technology is generally helpful. I love being able to quickly buy music and download it to my phone. I am also rarely late to a meeting thanks to my GPS. When the music program recommends I check out Katy Perry because I recently bought Slipknot's album, or my GPS recommends I turn right while I am on a bridge, I am forced to recognize that nothing is perfect.As an SEM, I have had to learn that even Google is capable of bad recommendations.
PPC
YouTube is an awesome marketing tool that a lot of business owners haven’t explored. What really makes this avenue amazing is how many leads and overall exposure you can generate at such a low cost. So many people just aren’t aware of YouTube advertising... yet.That being said, I’m here to cover how you can gain more leads at an affordable price with YouTube.
PPC
SourceThe expansion of ad space at the top page of websites has given new dimensions to businesses. This phenomenon has made terms like PPC, CTR and Quality Score look like Mona Lisa's smile — like a mystery waiting to be solved.A lot is going on in ad space. Marketing Land reported that CPCs are on the rise, and as such, you should adopt a more improved technique that doesn't break the bank.The need of the hour.
SEO
 Conquesting strategies in Search can be notoriously expensive. Bidding on competitor keywords is almost guaranteed to result in low Quality Scores. If you’re not careful, or have a limited budget you can find yourself breezing through your budget quicker than you can say “conversion.” Fear not, using RLSA (Remarketing Lists for Search Ads) can help you craft cost-effective and efficient conquest campaigns.
Are your ads converting like they should?Any “Joe Schmo” can put together a Google AdWords campaign, but you need a deep understanding of how Google’s unique features pair with audience behaviors and interests to profitably achieve your goals. Proper planning, targeting and research can make the most of your marketing dollars and develop effective campaigns that drive sales.