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Paid advertising is a fast yet effective way to bring relevant traffic to your website. Explore our PPC articles and discover actionable guidelines, checklists and case studies from PPC practitioners to help you go through the most important stages of planning, managing and evaluating a PPC campaign.

This article was co-written with Megan Ginecki, Paid Search Manager at Empire Covers in Jenkintown, Pa. Megan has five years of PPC experience and spoke at Hero Conf in 2015. Four weeks ago, Billy Corgan announced he was joining the world of professional wrestling.Corgan was hired as the Senior Producer of Creative and Talent Development for TNA Impact, one of the most popular promotions in the industry. As a Pumpkinhead, I was intrigued by the rocker’s foray into sports entertainment.
Hello dear SEMrush Blog readers!Today we have a very interesting topic. We'll talk about advertising. Be ready to get advice on building your campaign from the best experts in the industry and our special guest expert David [email protected], CMO for Vizion Interactive, author, speaker and expert in PPC advertising.Get to know secrets of PPC specialist daily planning, social media advertising capabilities and seven reasons why AdWords is a number one choice. Let's dive in!
Do you know who’s competing for same search traffic as you? Are you surrounded by businesses with bigger names, larger budgets, or selling their products for less? The Auction Insights tool in Bing Ads and in Google can tell you whether your campaigns are in such a shark tank.
If you’re reading this article, I’m willing to bet you have an attribution problem.I’m basing this entirely on the fact that attribution is one of the biggest issues and conversations we have with the majority of our clients.Unfortunately, the result of those conversations is often “agree to disagree.”Why are marketing teams so inclined to stick with their current system in lieu of exploring attribution in a way that is more accurate and more insightful.
When Sony spent 60 million on online advertising in 2013, it was widely discussed in the press. When Playstation and Xbox started battling each other regarding TV ad spend in 2014, Sony’s online advertising efforts were sliding under the radar. It’s time to shed some light on how Sony managed to somewhat secretly run some of the most noteworthy advertising campaigns of 2014 according to Google.A couple of months ago, Google featured Sony as an example of successful engagement campaigns.

Learn More About PPC

Want to know more about PPC? Industry experts share their insight across a range of different PPC articles on a number of subjects.

One of the things you will find yourself doing regularly if you work agency-side is auditing paid search accounts. This is sometimes an actual service clients pay for, and other times, it’s you digging around to get a feel for what’s going on prior to making a proposal for services.Either way, I love audits. I’m always interested in the strategies and approaches taken by other people in managing these accounts, even if a lot of times it winds up being a lesson in what not to do.
Hanapin Marketing and SEMrush have teamed up to create The Complete PPC Analytics Toolkit!This free download contains three Excel spreadsheets, three whitepapers and two webinar recordings, all designed to help optimize your PPC accounts. Use these tools and resources to extract high value data and build more efficient campaigns.
This is a companion post to “5 PPC Pitfalls“ following the “How to Beat the Odds in PPC with Competitive Metrics” webinar. Miss it? Catch the recording here, as well as the first chapter of the e-book.Whether you’re the many-hat-wearing business owner of a growing small business, or the head of marketing at a Fortune 500 company, PPC poses many puzzles to be solved.
Heading into the holiday season, paid search marketers are working to make sure their accounts are in good shape to garner more clicks, impressions and conversions. With no time left to optimize before Black Friday and little time before Cyber Monday, it’s important to take time to conduct competitive research. It often gets pushed aside due to the amount time of it can take.
 If you haven’t started putting your holiday strategy together, you are already behind.It might not even be Halloween yet — but many stores, like Target, already have Christmas decorations out there. And when retailers are advertising in store, it’s time to start crafting your online holiday campaigns.Below are six key strategies to get started, so you'll be ready for the holidays.

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