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Combat Rising Brand CPC Costs

Paid Advertising

7 min read

How To Combat Rising Brand CPC Costs in 4 Steps

Perhaps one of the greatest trepidations of any PPC strategist is that brand CPCs on core brand terms will start to increase and then stay on that path, rising with time. Above is an example of exactly such an increase, where the exact match of a client’s core brand term has been steadily on the rise since 2014.
Marta TurekMar 17, 2016
The Three Biggest Problems with PPC Ads

Paid Advertising

2 min read

The Three Biggest Problems with PPC Ads

Unless you live under a rock, you already know how important your online presence is to the success of your business. The problem isn‘t that you‘re unaware of the potential in various online marketing campaigns; it‘s likely that there are too many streams of information inundating you at once. If you‘re considering enlisting in Pay Per Click (PPC) campaigns, there are some areas of concern you want to keep in mind.
Simon BriskSep 25, 2015
How To Write Content That Converts

Paid Advertising

6 min read

Native Advertising: How To Write Content That Converts

Google announced earlier this month that advertisers are now able to place native advertisements in Gmail accounts. Gmail native ads appear at the top of the Gmail Promotions tab, and when a person clicks on the ad it expands to a full email-sized canvas that allows people to interact with the ad‘s images and text.
Sherry BonelliSep 14, 2015
Ways to Optimize Google Shopping Results

Paid Advertising

9 min read

5 Ways to Optimize Google Shopping Results

In my conversations with online merchants, Google Shopping repeatedly comes up as one of the most profitable advertising channels. Across our agency we regularly see returns of 600% and higher from this platform for our clients. Meaning for every dollar spent with Google Shopping (aka Product Listing Ads or PLAs) merchants can see $6 or more in sales.
Brett CurryAug 04, 2015
30 Tips To Optimize Your Retargeting Campaign

Paid Advertising

10 min read

30 Tips To Optimize Your Retargeting Campaign

Retargeting is an online advertising method used to convert your visitors and so increase the performances of your website. But this one is still not harnessed by everyone in the tech community, so I decided to gather all the best practices I apply for my clients in order to boost their ROI. This advice may change according to the retargeting platform you use.
Michael UlryckJun 23, 2015
The Complete PPC Analytics Toolkit

Paid Advertising

1 min read

Free Download: The Complete PPC Analytics Toolkit

Hanapin Marketing and Semrush have teamed up to create The Complete PPC Analytics Toolkit! This free download contains three Excel spreadsheets, three whitepapers and two webinar recordings, all designed to help optimize your PPC accounts. Use these tools and resources to extract high value data and build more efficient campaigns.
Kathleen GarvinJan 23, 2015
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