PPC

Paid advertising is a fast yet effective way to bring relevant traffic to your website. In this section, we collected actionable guidelines, checklists and case studies from PPC practitioners that will help you go through the most important stages of planning, managing and evaluating a PPC campaign.

PPC
Retargeting is an online advertising method used to convert your visitors and so increase the performances of your website. But this one is still not harnessed by everyone in the tech community, so I decided to gather all the best practices I apply for my clients in order to boost their ROI.This advice may change according to the retargeting platform you use.
PPC
Google AdWords can be a great source for generating targeted traffic to a site in order to generate sales or leads from visitors. You can target users in its Search, Display and Video networks which essentially guarantees you’ll reach people.The trouble is, if you don’t set your campaigns up properly then these campaigns will waste your money with very limited return.
PPC
Starting in July, Bing Ads will be making the option to migrate from Product Ads campaigns to Shopping Campaigns available as a general release, as a part of their continuing quest to have parity with Google AdWords. Google AdWords made their transition in Q3 of 2014 and since then, advertisers have enjoyed increased functionality and features, faster loading / indexing time of product feeds and greater control over their campaigns, ad groups and product types.
PPC
You probably spend huge amounts of dollars on pay per click campaigns, pumping massive amounts of traffic to your site. A decent percent of this traffic might convert, but chances are that you are missing an even greater number.And then you may also use retargeting to retarget your abandoning visitors at a later time. But unless you’re a big brand with a healthy retargeting spend, it’s very likely that you aren’t reeling in all abandoning users.
PPC
The goal of a landing page is obviously to attract and convert users. But how do you measure that success?Beyond the basic conversion rate statistic, which metrics are most valuable and how can you use them to direct future campaigns? These are questions you need to ask yourself if you want to continue to improve.

PPC
This article was co-written with Megan Ginecki, Paid Search Manager at Empire Covers in Jenkintown, Pa. Megan has five years of PPC experience and spoke at Hero Conf in 2015.  Four weeks ago, Billy Corgan announced he was joining the world of professional wrestling.Corgan was hired as the Senior Producer of Creative and Talent Development for TNA Impact, one of the most popular promotions in the industry.
PPC
Imagine you’re strolling through New York City and you suddenly get a craving for a pretzel. New York City is a very good place to be for a pretzel aficionado and, luckily, you find yourself right in front of a pretzel shop!You step through the front door, and … you’ve actually walked into Macy’s Herald Square, the largest department store in the world.Image source: FlickrSomewhere within this 2.
PPC
Hello dear SEMrush Blog readers!Today we have a very interesting topic. We'll talk about advertising. Be ready to get advice on building your campaign from the best experts in the industry and our special guest expert David [email protected], CMO for Vizion Interactive, author, speaker and expert in PPC advertising.Get to know secrets of PPC specialist daily planning, social media advertising capabilities and seven reasons why AdWords is a number one choice. Let's dive in!
PPC
In PPC, competition is everything. Quite literally, in this case – the competitive auction that takes place on the Google and Bing results page is one of the foundations upon which our industry is based. With that kind of pedigree, it makes perfect sense that the SERP can be a cutthroat, savage world for the unprepared, especially as more and more advertisers opt in to advertising on these networks.
PPC
Paid Twitter campaigns are a new addition to Twitter’s promotion options. While it hasn’t caught on like the company hoped, it has managed to generate a few proponents.There are three major promotion options in the pay-per-click (PPC) style. These are promoted Tweets, promoted accounts, and promoted trends. Whenever a piece of promoted content appears, it’s labelled as such to distinguish between organic and promotional content.