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Paid advertising is a fast yet effective way to bring relevant traffic to your website. Explore our PPC articles and discover actionable guidelines, checklists and case studies from PPC practitioners to help you go through the most important stages of planning, managing and evaluating a PPC campaign.

Join Founder and CTO of WordStream, Larry Kim, and the U.S. Marketing Director at SEMrush, Michael Stricker, for a new webinar!In “4 Steps to Outsmart the PPC Competition: Analyze, Assess Apply, Adjust,“ WordStream and SEMrush will offer a new approach to PPC advertising. Learn the four most important strategies for paid search, and how to evaluate the competitive landscape for risks and opportunities.Date: Tuesday, October 21Time: 1 p.m.
According to the IAB Internet Advertising Revenue Report, internet advertising revenues hit an all-time, first quarter high of $11.6 billion in Q1 of 2014 in the United States alone. This 19 percent year-over-year increase came to no surprise for PricewaterhouseCoopers Partner David Silverman “with consumers increasingly relying on digital screens for everything from information to entertainment.
Upcoming Webinar: Cutting-Edge Tactics To Spy On Your PPC Competition Hanapin Marketing and SEMrush have partnered together to create a new infographic.Using Inc. Magazine's article on the 5,000 fastest-growing private companies in America and SEMrush data, Hanapin — the company behind the popular PPC Hero digital advertising blog and HeroConf — documented the annual PPC spend per company.To view the results and see the top PPC spenders per industry, continue after the jump.
 Developing the blueprint of an ever-converting ad is impossible; every campaign and account is different.Although the ad doesn't convert — it's the landing page — there are ways to write ad copies to increase the conversion rate. Here are eight tips to help you write high converting Google AdWords ad creatives.
 SEMrush might be your favorite spy tool, but it's much more than that. You can also use SEMrush to make better strategic decisions for your business.Here are five ways you can use SEMrush to boost the performance of your AdWords.

Learn More About PPC

Want to know more about PPC? Industry experts share their insight across a range of different PPC articles on a number of subjects.

 Last month, we shared "10 Dos for Google AdWords" on the blog. That list wouldn't be complete without a list of "don'ts" to match!See the list after the jump. Let us know if you agree or disagree in the comments.

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