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PPC

Paid advertising is a fast yet effective way to bring relevant traffic to your website. In this section, we collected actionable guidelines, checklists and case studies from PPC practitioners that will help you go through the most important stages of planning, managing and evaluating a PPC campaign.

PPC
The goal of a landing page is obviously to attract and convert users. But how do you measure that success?Beyond the basic conversion rate statistic, which metrics are most valuable and how can you use them to direct future campaigns? These are questions you need to ask yourself if you want to continue to improve.
PPC
This article was co-written with Megan Ginecki, Paid Search Manager at Empire Covers in Jenkintown, Pa. Megan has five years of PPC experience and spoke at Hero Conf in 2015.  Four weeks ago, Billy Corgan announced he was joining the world of professional wrestling.Corgan was hired as the Senior Producer of Creative and Talent Development for TNA Impact, one of the most popular promotions in the industry.
PPC
Imagine you’re strolling through New York City and you suddenly get a craving for a pretzel. New York City is a very good place to be for a pretzel aficionado and, luckily, you find yourself right in front of a pretzel shop!You step through the front door, and … you’ve actually walked into Macy’s Herald Square, the largest department store in the world.Image source: FlickrSomewhere within this 2.
PPC
Hello dear SEMrush Blog readers!Today we have a very interesting topic. We'll talk about advertising. Be ready to get advice on building your campaign from the best experts in the industry and our special guest expert David [email protected], CMO for Vizion Interactive, author, speaker and expert in PPC advertising.Get to know secrets of PPC specialist daily planning, social media advertising capabilities and seven reasons why AdWords is a number one choice. Let's dive in!
PPC
In PPC, competition is everything. Quite literally, in this case – the competitive auction that takes place on the Google and Bing results page is one of the foundations upon which our industry is based. With that kind of pedigree, it makes perfect sense that the SERP can be a cutthroat, savage world for the unprepared, especially as more and more advertisers opt in to advertising on these networks.

PPC
Paid Twitter campaigns are a new addition to Twitter’s promotion options. While it hasn’t caught on like the company hoped, it has managed to generate a few proponents.There are three major promotion options in the pay-per-click (PPC) style. These are promoted Tweets, promoted accounts, and promoted trends. Whenever a piece of promoted content appears, it’s labelled as such to distinguish between organic and promotional content.
PPC
Do you know who’s competing for same search traffic as you? Are you surrounded by businesses with bigger names, larger budgets, or selling their products for less? The Auction Insights tool in Bing Ads and in Google can tell you whether your campaigns are in such a shark tank.
PPC
If you’re reading this article, I’m willing to bet you have an attribution problem.I’m basing this entirely on the fact that attribution is one of the biggest issues and conversations we have with the majority of our clients.Unfortunately, the result of those conversations is often “agree to disagree.”Why are marketing teams so inclined to stick with their current system in lieu of exploring attribution in a way that is more accurate and more insightful.
PPC
Google AdWords is a sophisticated advertising platform with a myriad of options for advertisers. Getting the most of out of it, and the best return on investment, requires deep knowledge of its features and keeping up to date on its latest innovations.Let's look at seven useful features in Google AdWords you may not know about and could be giving your campaign a boost.
PPC
AdWords isn’t easy.First you attempt to find just the right keywords, then you match these keywords with clickable ads and finally you create high quality landing pages that are likely to convert. But as you receive the data, you find there is a weak link in the chain - users are not clicking your ads.Quality score is low and as time goes on, your ads begin to show less.