19 min read
A Guide to the Best Advertising Platforms for Your BusinessFind the top advertising platforms to reach your target audience and boost your business‘s online visibility.
Sydney GoApr 17, 2024
Paid Advertising
Paid advertising is a powerful way to promote your business online. Explore our resources and discover effective strategies from advertising experts to maximize your ROI.
11 min read
What Are Impressions on Google Ads and Are They Important?Learn what impressions are on Google Ads and why they matter for your online advertising campaigns.
Sydney GoMar 28, 2024
18 min read
26 Types of Digital Advertising: The Ultimate ListFrom search and social media ads to mobile ads, learn about various types of digital advertising campaigns.
Asif AliMar 27, 2024
21 min read
The Ultimate Guide to Google Ads Bid Strategy (with Examples)Discover the best Google Ads bid strategies. Learn from practical examples to optimize your campaigns.
Sydney GoMar 26, 2024
10 min read
30 Tips To Optimize Your Retargeting Campaign
Retargeting is an online advertising method used to convert your visitors and so increase the performances of your website. But this one is still not harnessed by everyone in the tech community, so I decided to gather all the best practices I apply for my clients in order to boost their ROI. This advice may change according to the retargeting platform you use.Michael UlryckJun 23, 2015
1 min read
Free Download: The Complete PPC Analytics Toolkit
Hanapin Marketing and Semrush have teamed up to create The Complete PPC Analytics Toolkit! This free download contains three Excel spreadsheets, three whitepapers and two webinar recordings, all designed to help optimize your PPC accounts. Use these tools and resources to extract high value data and build more efficient campaigns.Kathleen GarvinJan 23, 2015
2 min read
How To Find Cheap Keywords for Your AdWords Campaigns
Pay per click marketing campaigns include not only landing pages, ad copy, offers and designs, but also CPC and bidding strategies. Before you assume PPC ads will bring you a fast ROI and monitor their effectiveness in your AdWords account, you should make sure they won‘t eat up your ad budget too quickly.Elena DryaminaOct 07, 2014
4 min read
10 Don'ts for Google AdWords
Last month, we shared “10 Dos for Google AdWords“ on the blog. That list wouldn‘t be complete without a list of “don‘ts“ to match! See the list after the jump. Let us know if you agree or disagree in the comments.Rocco Alberto BaldassarreAug 08, 2014
5 min read
RDSA: A Powerful New Google AdWords Campaign
Over the last couple of years Google AdWords has given ecommerce advertisers strong options for both dynamic advertising and remarketing. These options have proved invaluable for showcasing highly relevant, tailored ads to searchers, specifically for advertisers with thousands of products.Matthew UmbroMay 26, 2014
3 min read
How To Check your Ads with Google Adwords Preview Tool
If you aren’t familiar with Google’s Adwords Preview tool, then slide over and check it out. AdWords is a really good advertising tool and one could say that it is an internet marketer’s dream since it helps you keep track of your search campaign in the SERP results. For obvious reasons, you would want to view the ads that are run for you on Google.SEMrush BlogMay 31, 2013