19 min read
A Guide to the Best Advertising Platforms for Your BusinessFind the top advertising platforms to reach your target audience and boost your business‘s online visibility.
Sydney GoApr 17, 2024
Paid Advertising
Paid advertising is a powerful way to promote your business online. Explore our resources and discover effective strategies from advertising experts to maximize your ROI.
11 min read
What Are Impressions on Google Ads and Are They Important?Learn what impressions are on Google Ads and why they matter for your online advertising campaigns.
Sydney GoMar 28, 2024
18 min read
26 Types of Digital Advertising: The Ultimate ListFrom search and social media ads to mobile ads, learn about various types of digital advertising campaigns.
Asif AliMar 27, 2024
21 min read
The Ultimate Guide to Google Ads Bid Strategy (with Examples)Discover the best Google Ads bid strategies. Learn from practical examples to optimize your campaigns.
Sydney GoMar 26, 2024
2 min read
How To Find Cheap Keywords for Your AdWords Campaigns
Pay per click marketing campaigns include not only landing pages, ad copy, offers and designs, but also CPC and bidding strategies. Before you assume PPC ads will bring you a fast ROI and monitor their effectiveness in your AdWords account, you should make sure they won‘t eat up your ad budget too quickly.Elena DryaminaOct 07, 2014
4 min read
10 Don'ts for Google AdWords
Last month, we shared “10 Dos for Google AdWords“ on the blog. That list wouldn‘t be complete without a list of “don‘ts“ to match! See the list after the jump. Let us know if you agree or disagree in the comments.Rocco Alberto BaldassarreAug 08, 2014
5 min read
RDSA: A Powerful New Google AdWords Campaign
Over the last couple of years Google AdWords has given ecommerce advertisers strong options for both dynamic advertising and remarketing. These options have proved invaluable for showcasing highly relevant, tailored ads to searchers, specifically for advertisers with thousands of products.Matthew UmbroMay 26, 2014
3 min read
How To Check your Ads with Google Adwords Preview Tool
If you aren’t familiar with Google’s Adwords Preview tool, then slide over and check it out. AdWords is a really good advertising tool and one could say that it is an internet marketer’s dream since it helps you keep track of your search campaign in the SERP results. For obvious reasons, you would want to view the ads that are run for you on Google.SEMrush BlogMay 31, 2013
2 min read
Benefits of the Cost Per Click Advertising (CPC) Model
The key to successful performance of any online business is to find a source for highly targeted audiences and getting as many potential customers as possible at the lowest price. In most cases, cost per click advertising would perfectly suit the method for achieving this goal and attracting relevant visitors to any website at a very affordable price per visitor and on very beneficial conditions.SEMrush BlogMay 21, 2013
3 min read
Choosing Websites for Google Ads at the Google Display Network
The Google Display Network is a collection of websites on which you can place your business’ ads. There is a variety of ad types you can choose from. Furthermore, Google lets you be the captain of the ship with regards to selecting the websites your ads would be displayed on.SEMrush BlogApr 24, 2013